Media Kit

Our Mission and Focus

At Strategy Informer, our goal is to ensure that gamers, regardless of locale, have instant access to the latest news, reviews and articles in the videogame industry. Videogames is currently the fastest growing form of entertainment on the market, with thousands weekly buying new game consoles and games, as well as hardware and accessories to play on and with.

Knowing this full well, we remain true to our goal while keeping our integrity as both journalists and gaming enthusiasts. Following our mission in this form has reaped many benefits: an exquisitely tailored site that is fully functional in every respect, command of a growing audience reaching nearly a million absolute unique users monthly worldwide, and an editorial staff with supreme talent, timing and eloquence.

With over seven years of experience, Strategy Informer is one of the largest hubs for PC and next-gen gaming. We know our audience exceptionally, and understand their taste's and needs.

Our Audience

Who is our audience? PC gamers from all over the world, with a vast majority coming from the US and Europe. Widely males between 17-24, the median age is 22 with an overwhelming majority connected through high-speed internet. And that audience is growing.

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Chart data is imported from Google Analytics (updated once per 24 hours)

Currently we have 40 068 registered users and nearly one million absolute unique monthly visitors, which all together view about five times the number of pages. Our users come from all over the world, with the vast majority from North America and Europe. Our ad space can be rented out to both of these areas together or separately depending on your business needs.

Much of our audience comes to download new mods, maps, demos, patches and other file types that we host and offer freely via multiple fast download sources. A large percentage is routed in through the likes of google, metacritic.com, and many more. Our confident writing and development staff ensures that everything remains fresh and ready for both new and returning visitors.

Connection Speed

DSL 35.17%
Unknown 33.61%
Cable 24.53%
T1 3.87%
Dialup 2.64%
OC3 0.15%

Screen Resolution

1024x768 24.42%
1280x1024 17.90%
1280x800 11.92%
1680x1050 10.80%
1440x900 10.12%
1152x864 3.38%

Gender

Male: 93%
Female: 7%

Age

Age Group: 17 - 24

Members

Accounts: 40 068

Top Countries

United States: 21.64%
United Kingdom: 7.39%
Germany: 6.09%
Poland: 4.28%
Canada: 3.70%

Top Continents

Europe: 51.55%
Americas: 32.52%
Asia: 10.50%
Oceania: 3.60%
Africa: 1.41%
Chart data is imported from Google Analytics (updated once per 24 hours)

Our Clientele

Since our launch in 2001, Strategy Informer has worked with numerous videogame companies, both large and small, corporate and indie. Here are some examples:

Our Clientele

Advertising Info

Available Campaign Types

Roadblock 728x90 | 300x250 $8.50€6.03£5.24 CPM
Roadblock + Reskin 728x90 | 300x250 | 1280x758 Reskin $12.50€8.86£7.71 CPM
Monster Roadblock 728x90 | 300x600 $10.50€7.44£6.47 CPM
Monster Roadblock + Reskin + HP Extra 728x90 | 300x600 | 1280x758 Reskin $14.50€10.28£8.94 CPM
Leadboard 728x90 $4.00€2.84£2.47 CPM
Rectangle 300x250 $4.50€3.19£2.77 CPM
Skyscraper 300x600 $6.50€4.61£4.01 CPM

Available Premium Campaign Types

Site Take-over (1 week) 728x90 | 300x250 | 479x68 Mid Content | 1280x758 Reskin $13,835€9,809£8,531
Monster Site Take-over (1 week) 728x90 | 300x600 | 479x68 | 1280x758 | 477x240 HP Extra $16,045€11,376£9,893
Forum Take-over (1 month) 728x90 | 1280x758 Reskin $1,000€709£617
Weekly Site Take-overs are global campaigns without GEO targetting, with a 15% discount applied, and with a special (free of charge) mid content 479x68 ad unit

GEO / Section Targeting

GEO Targeting Countries, continents +$1.00€0.71£0.62
Genre Targeting Strategy, Action/Shooter, RPG, Simulator, Sport ... +$1.00€0.71£0.62
Platform Targeting PC, Xbox 360, Playstation 3 +$1.00€0.71£0.62

Roadblock

Roadblock

Roadblock + Reskin

Roadblock + Reskin

Monster Roadblock

Monster Roadblock

Monster Roadblock + Reskin + HP Extra

Monster Roadblock + Reskin + HP Extra

Ad Units Design

Don't have roadblock ads available? Our designers are ready for creation of any roadblock / reskin ad units per your request. We know what your needs are and which ad units/colors will work best in the combination with the general design flow of Strategy Informer. Example of our work are "Gears of War 2" ad units that you can see in the above samples.

Please note that we're only available for development of dependent roadblock ad units and reskins. We also require high quality artwork / graphics for ad units creation.

Roadblock 728x90 | 300x250 $600€425£370
Roadblock + Reskin 728x90 | 300x250 | 1600x729 $900€638£555
Monster Roadblock 728x90 | 300x600 $700€496£432
Monster Roadblock + Reskin + HP Extra 728x90 | 300x600 | 1600x729 | 477x240 $1,000€709£617
Ad units design for campaigns who's budget exceeds $15,000 are free of charge
Ad units design for campaigns who's budget exceeds $10,000 will receive a 50% discount

Contact Us

You can reach us 24/7. For any questions, please email us at pr@strategyinformer.com to get in touch with us, or phone our Marketing Manager, Steven Mills on (301) 331-9951. We'll discuss the details around your campaign with any information you have at the time and decide which package will be the most suitable and effective for your campaign.