Our Mission and Focus
At Strategy Informer, our goal is to ensure that gamers, regardless of locale, have instant access to the latest news, reviews and articles in the videogame industry. Videogames is currently the fastest growing form of entertainment on the market, with thousands weekly buying new game consoles and games, as well as hardware and accessories to play on and with.
Knowing this full well, we remain true to our goal while keeping our integrity as both journalists and gaming enthusiasts. Following our mission in this form has reaped many benefits: an exquisitely tailored site that is fully functional in every respect, command of a growing audience reaching nearly a million absolute unique users monthly worldwide, and an editorial staff with supreme talent, timing and eloquence.
With over seven years of experience, Strategy Informer is one of the largest hubs for PC and next-gen gaming. We know our audience exceptionally, and understand their taste's and needs.
Our Audience
Who is our audience? PC gamers from all over the world, with a vast majority coming from the US and Europe. Widely males between 17-24, the median age is 22 with an overwhelming majority connected through high-speed internet. And that audience is growing.
Currently we have 40 068 registered users and nearly one million absolute unique monthly visitors, which all together view about five times the number of pages. Our users come from all over the world, with the vast majority from North America and Europe. Our ad space can be rented out to both of these areas together or separately depending on your business needs.
Much of our audience comes to download new mods, maps, demos, patches and other file types that we host and offer freely via multiple fast download sources. A large percentage is routed in through the likes of google, metacritic.com, and many more. Our confident writing and development staff ensures that everything remains fresh and ready for both new and returning visitors.
Connection Speed
| DSL | 35.37% |
| Unknown | 33.10% |
| Cable | 24.75% |
| T1 | 3.89% |
| Dialup | 2.69% |
| OC3 | 0.15% |
Screen Resolution
| 1024x768 | 23.92% |
| 1280x1024 | 17.91% |
| 1280x800 | 11.82% |
| 1680x1050 | 11.11% |
| 1440x900 | 10.13% |
| 1152x864 | 3.39% |
Gender
| Male: | 93% |
| Female: | 7% |
Age
| Age Group: | 17 - 24 |
Members
| Accounts: | 40 068 |
Top Countries
| United States: | 22.13% |
| United Kingdom: | 7.37% |
| Germany: | 6.29% |
| Poland: | 4.49% |
| Canada: | 3.71% |
Top Continents
| Europe: | 51.99% |
| Americas: | 32.84% |
| Asia: | 10.08% |
| Oceania: | 3.34% |
| Africa: | 1.34% |
Our Clientele
Since our launch in 2001, Strategy Informer has worked with numerous videogame companies, both large and small, corporate and indie. Here are some examples:
Advertising Info
Available Campaign Types
| Roadblock | 728x90 | 300x250 | $8.50€6.03£5.24 CPM |
| Roadblock + Reskin | 728x90 | 300x250 | 1280x758 Reskin | $12.50€8.86£7.71 CPM |
| Monster Roadblock | 728x90 | 300x600 | $10.50€7.44£6.47 CPM |
| Monster Roadblock + Reskin + HP Extra | 728x90 | 300x600 | 1280x758 Reskin | $14.50€10.28£8.94 CPM |
| Leadboard | 728x90 | $4.00€2.84£2.47 CPM |
| Rectangle | 300x250 | $4.50€3.19£2.77 CPM |
| Skyscraper | 300x600 | $6.50€4.61£4.01 CPM |
Available Premium Campaign Types
| Site Take-over (1 week) | 728x90 | 300x250 | 479x68 Mid Content | 1280x758 Reskin | $13,835€9,809£8,531 |
| Monster Site Take-over (1 week) | 728x90 | 300x600 | 479x68 | 1280x758 | 477x240 HP Extra | $16,045€11,376£9,893 |
| Forum Take-over (1 month) | 728x90 | 1280x758 Reskin | $1,000€709£617 |
GEO / Section Targeting
| GEO Targeting | Countries, continents | +$1.00€0.71£0.62 |
| Genre Targeting | Strategy, Action/Shooter, RPG, Simulator, Sport ... | +$1.00€0.71£0.62 |
| Platform Targeting | PC, Xbox 360, Playstation 3 | +$1.00€0.71£0.62 |
Ad Units Design
Don't have roadblock ads available? Our designers are ready for creation of any roadblock / reskin ad units per your request. We know what your needs are and which ad units/colors will work best in the combination with the general design flow of Strategy Informer. Example of our work are "Gears of War 2" ad units that you can see in the above samples.
Please note that we're only available for development of dependent roadblock ad units and reskins. We also require high quality artwork / graphics for ad units creation.
| Roadblock | 728x90 | 300x250 | $600€425£370 |
| Roadblock + Reskin | 728x90 | 300x250 | 1600x729 | $900€638£555 |
| Monster Roadblock | 728x90 | 300x600 | $700€496£432 |
| Monster Roadblock + Reskin + HP Extra | 728x90 | 300x600 | 1600x729 | 477x240 | $1,000€709£617 |
Ad units design for campaigns who's budget exceeds $10,000 will receive a 50% discount
Contact Us
Your message has been sent and we will get back to you shortly. Thank you for your interest in Strategy Informer ad space.
You can reach us 24/7. For any questions, please email us at pr@strategyinformer.com to get in touch with us, or phone our Marketing Manager, Steven Mills on (301) 331-9951. We'll discuss the details around your campaign with any information you have at the time and decide which package will be the most suitable and effective for your campaign.







