Well-known software giant seems to be drawing up the plans to launch its own cloud-based television service. According to job listings spotted by the media, Microsoft is looking for a development lead, senior software engineer, and software development engineer. The personnel is being hired to work on a “new Cloud-based TV platform”.
In the meantime, the press reports say that it isn’t the first time Microsoft is talking about television. Last time, the company’s ambitions have been postponed due doubts about such things as “core competency”. However, now, with Microsoft’s decision to copy Apple business model, a cloud-based TV operation pushing content to personal computers and mobile devices makes a lot more sense. This move would provide much needed content from behind a walled garden that the software giant would control.
In addition, it’s obvious that the Xbox system is proving to be its test bed. As the experts remind, for the last year Xbox has been offering expanded on-demand material and entertainment applications. Microsoft has even introduced the Xbox Music streaming service. However, no details about what the TV service will entail exactly are provided by the company thus far.