It looks like NVIDIA doesn't want AMD to drench the media and consumers with enough hype to ensure a smooth, profitable launch of its "Evergreen" family of DirectX 11 GPUs. The party-crasher this time around is NVIDIA's GT300 graphics processor, which sources claim to be continuing on NVIDIA's design methodology of a powerful, monolithic GPU. AMD's itinerary for September looks fairly clear: press-briefings on and around the 10th (we'll be heading to Munich for ours), a number of previews that follow, and launches towards the end of the month, and market availability soon after, in October.

In essence, AMD ends up with all the limelight for the better part of the quarter, in the run up for the crucial November~December shopping season. Meanwhile, the green camp is reportedly readying its own press-briefings of the GT300 GPU. These will be held in late September. To what scale will the briefings be held, or how ready are they with engineering samples is not known as yet, but possibly enough to gain public attention for its DirectX 11 GPUs.