|THQ "curtailing" younger licenses, "more to come" in new IP|
|Posted: 03.12.2010 12:22 by Simon Priest||Comments: 0|
Publisher THQ will be reducing some of their "younger licensed products" as they're not working "as well as they used to." They'll be keeping a mix though.
Homefront and UDraw are both original creations for THQ and they want more "owned IP generation." No royalties to pay and they can license out instead.
One example of THQ's trans-media projects would be the upcoming Saint's Row movie. Next year holds a hot line-up of owned IP releases for THQ including newcomer Homefront and UDraw. There are also new entries for Red Faction and Saint's Row.
"We will always have a mix of owned and licensed IP. Remember, what we didn't show here was our very strong WWE franchise," said THQ CEO Brian Farrell, as well as "Ultimate Fighting Championship, UFC."
"We are curtailing some of our investments in the younger licensed products; those are the things that are not working as well as they used to. But the real win in the industry and for us is that we think there's significant value creation will come from owned IP like Homefront, like UDraw, like Red Faction, like Saint's Row." There's a few likes in there.
"They're obviously things we control, with no outside royalty", continued Farrell, "and things we can do trans-media partnerships, license out. That's the key to real value creation for us. We're very pleased with our initial efforts in that regard, but we think there's more to come", he added, referring to "owned IP generation."
Homefront releases on Xbox 360, PS3 and PC in March 2011.