News

THQ logo change
Posted: 12.01.2011 17:45 by JonahFalcon Comments: 37
THQ has issued a press release announcing they’ve changed their logo.

"Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ, "said Brian Farrell, THQ President and CEO. "By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible."

The old logo did seem a little dated, trying to look futuristic, but these days, it’s come off as sterile and dated. The new logo is rounder and more fluid. It doesn’t capture any sort of vibe, however, and just looks placid. It’ll be interesting to see how it moves in a videogame bumper, however – those rounded edges can be very animated in a video.

Comments

By Arrecoolast (SI Core) on Jan 12, 2011
Arrecoolast
Tbh I prefer the old logo. :P
By djole381 (SI Elite) on Jan 12, 2011
djole381
@Arrecoolast
Me too.
By DAmicoThunder (SI Core Veteran) on Jan 12, 2011
DAmicoThunder
me three
By SirRoderick (SI Elite) on Jan 12, 2011
SirRoderick
I as well.

...ah what hte hell, me four.
By devel (SI Elite) on Jan 12, 2011
devel
Same here. its just awkward now.
By DAmicoThunder (SI Core Veteran) on Jan 13, 2011
DAmicoThunder
come on.u no u wana say me five.
By Ridgy (SI Core Member) on Jan 13, 2011
Ridgy
Do they think they're more hip this way? That's laughable. I too much prefer the old logo.
By Eversor (SI Elite) on Jan 13, 2011
Eversor
I think the old logo looks much better. New one sucks.
By Ilyas93 (SI Veteran Member) on Jan 13, 2011
Ilyas93
Same here. The old logo is better than a new one.
By Jake_SI (SI Elite) on Jan 13, 2011
Jake_SI
Depending on how you look at it, you could almost get mixed up and think it says TrlQ, instead of THQ. I don't really dislike it I guess, but I think they could have done a better job for sure.
By SirRoderick (SI Elite) on Jan 13, 2011
SirRoderick
I see T-chair-reversedquestionmark.

So T-chair-What?
Sounds like a bad rapper.
By Chosen_One (SI Elite) on Jan 13, 2011
Chosen_One
Agree TrlQ is the first thought on what am I see. They could done something better than that.
By DAmicoThunder (SI Core Veteran) on Jan 13, 2011
DAmicoThunder
if anything, the new logo is rapidly making THQ lose support. they shld change it bak or change it to something ppl will respect.
By chiefone (SI Veteran Member) on Jan 13, 2011
chiefone
Wow they are out of money! They had to hire a H with a missing limb and a truncated S to fill in for the Q
By V4ndall (SI Veteran Member) on Jan 13, 2011
V4ndall
Do they think this logo makes them more cool and casual or something? It sucks.
By SirRoderick (SI Elite) on Jan 13, 2011
SirRoderick
It's supposed to represent their innovativeness and look futuristic....which it doesn't, really.
By PowerJack (SI Elite) on Jan 13, 2011
PowerJack
It kind of looks like the LG logo
If you wanna change at least change for better you idiots
By Wowerine (SI Elite) on Jan 13, 2011
Wowerine
Don't care.
By devel (SI Elite) on Jan 13, 2011
devel
Actually, when you really look at it, like SirRoderick says and all, You can see a Table, then a chair, then perhaps a weird one-eyed red-haired guy staring somewhere?
By JonahFalcon (SI Elite) on Jan 14, 2011
JonahFalcon
"Sit down to dinner with THQ!"
By FoolWolf (SI Elite) on Jan 14, 2011
FoolWolf
Well I will take the bait and say that I like it. It has flaws however.
Why?
Well to begin with, it is a much easier logo to remember, but also much more like the new "modern" gaming logo's out there. More and more companies are now dispalying logo's against a white background instead of black. The old school gamers will know what I'm talking about ;)
Triad? Atari etc, everything was against a black background and has been for a long time a secure step. Now white background and ease to animate is more important. Also, new logo's have to speak not only to a specific customer group but to an wider audience. Hardcore, casual and not to forget the companies eternal strive to increase the number of female gamers. The old logo to me looks like the Action man figure style of logo you found on toys when I was a kid. Aiming at an audience of boys in ages of 8-14 perhaps.

OK. that was all from an overly caffeine intoxicated brain from a media worker this morning. Bare in mind that there isn't a right or a wrong here. Opinions are as always personal. :) My opinion is that it is OK and better then the old - but still not 100% representative of the company.
By NeoAxL (I just got here) on Jan 14, 2011
NeoAxL
I actually kinda agree with FoolWolf, but I did laughed when I look at the logo again after I read the "Table-Chair" comment too.. LoL
By DAmicoThunder (SI Core Veteran) on Jan 14, 2011
DAmicoThunder
the tabe chair. ha classic. its been done bfor tho. not very new. and defiantely shitty
By hellweed (SI Core Member) on Jan 14, 2011
hellweed
@JonahFalcon:
Maybe they consider move into food business?
By DAmicoThunder (SI Core Veteran) on Jan 14, 2011
DAmicoThunder
@hellweed:
tht is funny. mayb they r...
By JonahFalcon (SI Elite) on Jan 15, 2011
JonahFalcon
I didn't think this many people would be this interested in THQ's logo. :p
By djole381 (SI Elite) on Jan 15, 2011
djole381
Apparently logo change made a big fuss here. :)
By K3Spice (SI Core) on Jan 16, 2011
K3Spice
I like the old logo. The old logo was bold and legible. The new one can easily say TriQ. They could of done a better job for sure.
By DAmicoThunder (SI Core Veteran) on Jan 21, 2011
DAmicoThunder
@K3Spice
of course they could have but they obviously got bored of it and didnt want to spend time making a really good one so used the first idea that popped up in the brainstorming session. the old one was better this is just complete crap.
By herodotus (SI Herodotus) on Feb 14, 2011
herodotus
Horrible. As bad as the "Sci Fi" channel changing to "Sy Fy". What is this, a trip back to the groovy '70's? Been there, didn't much like it. Soon we'll all be wearing flairs and platform shoes again (though I have to say, I did have a mean pair of platforms for the dance floor...Travolta eat your heart out).
By DAmicoThunder (SI Core Veteran) on Feb 14, 2011
DAmicoThunder
@herodotus
no matter how bad those platforms must have been, nobody wants a return to the 70s. were much better off where we are right now. unfortunately, we do seem to be heading in that direction :/
By herodotus (SI Herodotus) on Feb 15, 2011
herodotus
Amen to that. They didn't name it the "Selfish Seventies" for nothing.
By PowerJack (SI Elite) on Feb 15, 2011
PowerJack
As far as I'm concerned Oldies R Goodies.
By DAmicoThunder (SI Core Veteran) on Feb 15, 2011
DAmicoThunder
haha this is all true. the selfish seventies makes sense but the oldies are always classic cant deny that
By JonahFalcon (SI Elite) on Feb 15, 2011
JonahFalcon
thq i5 r00n'd 4ev3r!
By Eversor (SI Elite) on Feb 16, 2011
Eversor
@ JonahFalcon. THQ IS RUINED FOREVER. right
By DAmicoThunder (SI Core Veteran) on Feb 16, 2011
DAmicoThunder
haha thts clever. better than their new logo at least...