|Mastertronic signs PopCap to get their "sure-fire hits into retail"|
|Posted: 28.01.2011 11:36 by Simon Priest||Comments: 1|
UK publisher Mastertronic has partnered with casual game goliath PopCap Games to start distributing their wares to PC, console and handhelds in Europe.
In fact not just the EU but all PAL territories. The deal begins with PopCap Hits for Xbox 360 featuring Bejeweled 2, Peggle, Feeding Frenzy and AstroPop.
"PopCap is a fantastic company with proven selling titles that consumers love to play. Our job is to use our existing publishing agreements on all the major platforms to help PopCap get these sure-fire hits into retail on as many formats as possible," said Mastertronic's Business Development Director, Garry Williams, in a press release.
"To date, digital was the main avenue to exploit these record-breaking titles, the success of the Wii and now Kinect has shown that there is a new raft of consumers that value these casual and playable family releases."
"PopCap has been quick to realize that these games can replicate the digital and PC success on a variety of new entertainment formats,” he continued.
PopCap Hits for Xbox 360 packs Bejeweled 2, Peggle, Feeding Frenzy and AstroPop, where the eventual release of PopCap Hits Volume 2 will include Plants vs. Zombies, Zuma, Feeding Frenzy 2 and Heavy Weapon.
Plants vs. Zombies for Nintendo DS closely follows the first Hits release.
"PopCap’s core business is to make great games that everyone, anywhere can play. We are delighted to partner with Mastertronic to bring our console games to retail in Europe," said Mark Cochrane of PopCap Games.
PopCap Hits releases for Xbox 360 February 18th.