|Cousins: $60 titles "exploitative"|
|Posted: 22.03.2011 13:17 by Simon Priest||Comments: 8|
EA's Ben Cousins, part of the Battlefield Play4Free team, says he "can’t think of anything more exploitative" than $60 games which 'gate all their content'.
It's a "really harsh business model" when thinking "objectively." Free-to-play however lets gamers decide if they like it or not, and they "don't lose anything."
"I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it they can walk away and they don’t lose anything," said Ben Cousins.
Perhaps more big budget titles should be adopting full trial versions, locking away certain aspects until the gamer buys it outright? This is pretty much how free-to-play model games work with micro-transactions, such as EA's Battlefield Play4Free.
The future lies in "free games with deep multiplayer experiences," added Cousins.