News

Xbox 360 "more diverse every day"
Posted: 28.03.2011 12:51 by Simon Priest Comments: 3
Microsoft's win for Kinect Sports as the 'Best Family Game' at this year's Video Game BAFTAs proves their "moving to a broader audience" globally.

Publishers eat it up because of the "range of consumers" on offer. Kinect is "what we're focusing on", said Microsoft's Neil Thompson. They beat LEGO.

Kinect Sports managed to make losers of LEGO Harry Potter and Toy Story 3 at this year's BAFTA awards ceremony for videogames as it won 'Best Family Game'. "With Kinect Sports winning Best Family Game, you could argue Xbox is moving to a broader audience in terms of its market appeal, said Microsoft UK boss Neil Thompson.

And as the install base grows, more publishers will seek success because the range of consumers were attracting to the platform is becoming more diverse every day. I think people will see that success and love it.

Currently Microsoft want to focus more on attracting new audiences through Kinect than solely ploughing more money into core game investments.

"Were constantly looking at what were doing as a platform, he added.

I think people are excited about Kinect, thats what were focusing on and thats what youre going to see us really deliver on as we go through this calendar year, both in terms of what were doing with that platform and the different types of gaming experiences that were bringing to the market. Kinect is a Guinness World Record holder.
Source: MCV
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Comments

By PyrettaBlaze (SI Veteran Member) on Mar 28, 2011
PyrettaBlaze
Its a smart move on Microsofts part. They are drawing in more people, zombie-fying them.
By herodotus (SI Herodotus) on Mar 29, 2011
herodotus
"We’re constantly looking at what we’re doing as a platform,” - constantly looking at how to make more money is the translation I get from Google Translator.
"Social Gaming" and "Family Games". Two terms that have me running screaming from the monitor. Any kid over the age of 12 would die of embarrassment before admitting that they play videogames with their folks - it's just not on. My son never had a problem, but we were playing "Area 51" "MK", and "Castle Wolfenstein" in split screen versus - a little more acceptable.
By PowerJack (SI Elite) on Mar 29, 2011
PowerJack
Social/Family Games should be BANNED!