|THQ confident in Homefront, franchise must be 'built over time'|
|Posted: 06.05.2011 13:17 by Simon Priest||Comments: 4|
Call of Duty wasn't an instant mega buck maker for Activision, it took time. THQ's Brian Farrell believes Homefront, which has sold over 2.6m, could match it.
The "opportunity is there," says Farrell. There's "a lot of room" between 2.6m and Call of Duty's loftier 18m. THQ has a lot going on besides Homefront.
"Of course, the market opportunity is there,” said Farrell. "When I think about it, if you go back and look at the original Call of Duty, how they built that, the first Call of Duty didn’t do 18 million units. The franchise was built over time, building a quality consumer experience and supporting it well. And hey, there’s a lot of room between 2.6 million units and 18.”
The publisher isn't placing all its eggs in the Homefront basket, they've got plenty more franchises out there doing the rounds.
"Certainly you can’t count out Saints Row. We have a great opportunity this fall with that one as well. We have a lot of strong franchises; we’re the market leader in off-road racing with MX, and we’ve established a great niche that we own in these creativity and art-based games, with the uDraw series," he explained.
"We’re still a leader in our real-time strategy games with our Relic Studio, and we’re also building our Space Marine game, so we think it’s the best line up in our history coming out over the next 24 months.” Has Homefront impressed you, videogamer?