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THQ confident in Homefront, franchise must be 'built over time'
Posted: 06.05.2011 13:17 by Simon Priest Comments: 4
Call of Duty wasn't an instant mega buck maker for Activision, it took time. THQ's Brian Farrell believes Homefront, which has sold over 2.6m, could match it.

The "opportunity is there," says Farrell. There's "a lot of room" between 2.6m and Call of Duty's loftier 18m. THQ has a lot going on besides Homefront.

"Of course, the market opportunity is there,” said Farrell. "When I think about it, if you go back and look at the original Call of Duty, how they built that, the first Call of Duty didn’t do 18 million units. The franchise was built over time, building a quality consumer experience and supporting it well. And hey, there’s a lot of room between 2.6 million units and 18.”

The publisher isn't placing all its eggs in the Homefront basket, they've got plenty more franchises out there doing the rounds.

"Certainly you can’t count out Saints Row. We have a great opportunity this fall with that one as well. We have a lot of strong franchises; we’re the market leader in off-road racing with MX, and we’ve established a great niche that we own in these creativity and art-based games, with the uDraw series," he explained.

"We’re still a leader in our real-time strategy games with our Relic Studio, and we’re also building our Space Marine game, so we think it’s the best line up in our history coming out over the next 24 months.” Has Homefront impressed you, videogamer?

Comments

By FoolWolf (SI Elite) on May 06, 2011
FoolWolf
Yes, by being one of the most haussed releases or a bad game in a long time. Sorry to say, but I dont have much good, if any, to say about Homefront...
By Knave (SI Core) on May 06, 2011
Knave
The difference between the first CoD and Homefront?

Critical acclaim. The First Call of Duty breathed life back into the rather stagnant ww2 fps at the time. Homefront is just a wannabe with an unbelievable premise!
By bosnian_dragon (SI Core) on May 06, 2011
bosnian_dragon
The game based on idea of someone launching an attack against the US is nothing but a propaganda-based tool for young Americans. I know it's a fictional setting meant to make the players enjoy a "what if" scenario, but I can't ignore the feeling I'm getting every time I see a trailer about this ridiculous game.
By FoolWolf (SI Elite) on May 06, 2011
FoolWolf
The setting isn't far worse then many others out there - what is the problem is that the game really don't have any feel to it. The engine doesn't really push out good enough graphics, nor does it make the game fun.
Well - I won't start again - I have a blog here with long look into the game from my point of view...