Paradox "close to 90%" digital sales, retailers 'bad' for creativity
Posted: 07.07.2011 11:33 by Simon Priest Comments: 7
Fredrik Wester, Paradox Interactive CEO, has claimed it a "release" to not be reliant on retailer sales for their games, which are now "like a bonus".

He notes we "don't really need" retail chains any more, which have "not been good" for the industry - stifling creativity. It's "really relieving" to speak about it.

Paradox has a number of recognised titles under their belt like Mount & Blade, King Arthur and Magicka. Not to mention the huge strategy IP franchises like Europe Universalis, Hearts of Iron, Victoria and more. Retailers aren't a concern to Paradox anymore.

CEO Wester said that "this year we’re close to ninety percent of our revenue being digital. Retail sales are like a bonus for us now. We don’t really need retailers anymore and that is a release because retailers have not been good for the industry. They’ve not been good for the creative part of the industry, for finding new cool games.”

“People complain to publishers that there are only sequels on the market, but that’s because retailers want to see sequels, because they can do their chart diagrams for how things sell and things like that. So one of the things preventing more creative gaming has been the retail challenge.” Publishers tend to shy away from new IP because of the risks.

“I can only say this now because we’re not depending on them, so it’s really relieving to be able to say that," added Wester. Paradox's main digital partner is Valve's Steam, followed by the once Paradox-owned Gamesgate. Magicka has sold 600k since launch.

Will the games industry ever throw off the 'shackles of retailer oppression'?
Source: PC Gamer


By PowerJack (SI Elite) on Jul 07, 2011
"this year we’re close to ninety percent of our revenue being digital."

That sucks...
By Knave (SI Core) on Jul 07, 2011
I think Digital works really well for a company like Paradox. Generally a niche game company that doesn't get a lot of shelf space in real stores.

Casual fans can pick the games up for cheap later on. Win-win for everyone.
By bollo (SI Newbie) on Jul 07, 2011
hummm....quite a reality, but if they think that the digital distribution is their future they shall think in lowering the price of their games, because there will be no more boxes, DVD/CDs, manual and all the stuff that involves a retail game.
Anyway, many people will say that you must pay to distribute the game digital or to give up some commissions, because of the servers, bandwidth and related things, but it's even a "clean/green" way to do it.
Lowering the prices will be great...but that's just a dream. :)
By herodotus (SI Herodotus) on Jul 08, 2011
It works very well for the gamers without caps on their monthly quotas (or ridiculously high ones like mine at a standard price - 300GB).
Guys if you enjoy Paraox products, like myself, sign up for the newsletter - they give away codes for some of their older (2 years old; not bad) from time to time.
By Knave (SI Core) on Jul 08, 2011
Yep, just installed AGOED's Wars in America 2. A few months back they were giving out Crusader Kings. Both quality games!
By PowerJack (SI Elite) on Jul 08, 2011
At least I could still get the King Arthur Collection on box.
By herodotus (SI Herodotus) on Jul 08, 2011
I got both of those ("BoA II", "CK" + "DE" expansion) and entered the draw for a free copy of, ah...something else. I forget.