|Riccitiello: We've "not seen a big uptake for 3D", "poor returns"|
|Posted: 29.07.2011 13:30 by Simon Priest||Comments: 8|
EA isn't excited to back 3D gaming because "frankly, we have not seen a big uptake" said CEO John Riccitiello. Social features are a better focus right now.
There's been no "big uptake for 3D televisions" in homes either, "at least not yet." There not here to "drive the market," but to "react to what consumers" want.
EA boss John Riccitiello gave a clear position on what the top brass think of 3D videogames right now in the marketplace during a conference call. "Frankly, we have not seen a big uptake for 3D gaming," he said. 3D gaming just isn't a hot issue for gamers.
"We haven't seen a big uptake for 3D televisions in the home, at least not yet. And we're not here trying to drive the market, we're here to react to what consumers are looking for." Sony would have us believe we want it all, but then they produce 3D TVs.
3D games on a 2D display "provide the greatest entertainment experience," he continued, and adds that for "a lot of us" it is greater than something on a 3D display.
"Right now we're seeing better growth focusing on a different technology innovation...online and social," commented CEO Riccitiello.
"We've seen really high returns here, and very poor returns focusing on 3D. So our allocation of resources have been toward the new innovations that are growing more rapidly." There'll be no 3D Dead Space to put you in cardiac arrest anytime soon then?
Has the 'demand' for 3D viewing been all smoke and mirrors? EA think so.