|UK retailer GAME and Sony start selling digital items in store|
|Posted: 15.08.2011 13:13 by Simon Priest||Comments: 3|
UK high street retailer GAME and Gamestation have begun selling European PlayStation Store digital items, like first-party releases God of War Collection.
It's a "significant step forward" for GAME's digital strategy says the retailer. It also "reflects the close and long standing relationship" they have with Sony Europe.
42 GAME and Gamestation stores begin the roll out with all 620 to expected to start selling the digital PSN wares by September. Initially it will only be first-party releases that will get sold, like the God of War Collection, and massive online shooter MAG.
"This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products," said Ian Shepherd, GAME CEO.
"The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers."
Last month the UK retailer began selling digital PC and browser content in store.