|Call of Duty "out of the category in 2-3 years," EA strikes again|
|Posted: 22.08.2011 13:07 by Simon Priest||Comments: 24|
Activision's Eric Hirshberg believes EA's baiting words are "bad for the industry," and feels Call of Duty and Battlefield can succeed commercially together.
EA's Jeff Brown welcomes Hirshberg "to the big leagues" and reminds the 'newcomer' that "this is a competitive industry." They've "every reason to be nervous."
EA isn't letting up on the verbal assault and is betting big that the Battlefield franchise will effectively destroy Call of Duty, which Jeff Brown believes will become extinct soon enough given Activision's track record of handling IP franchises.
"Welcome to the big leagues Eric -- I know you're new in the job but someone should have told you this is a competitive industry," zinged EA communications exec, Jeff Brown.
"You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70."
"At that rate, you’ll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk." Someone's had their spinach.
What do you think of EA's war of words? Is Call of Duty suffering from creative stagnation while Battlefield enters a period of gameplay renaissance? Battlefield 3 releases on Xbox 360, PS3 and PC October 25th in the US, 27th in Europe.