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EA: Physical media not going away, drives "impulse purchasing"
Posted: 22.08.2011 14:01 by Simon Priest Comments: 1
Sorry but an all digital future isn't in the cards yet because we love to grab something physical. EA Europe boss Jens Uwe Intat also says it's easier for storage.

The data storage developers need "grows so fast," he says as engineer uses the space "as fast as the pipes grow". People also prefer physical gift giving.


"The amount of data our developers put into a game grows so fast," EA's Jens Uwe Intat said. "Software engineers, you give them storage space and they use it. As fast as the pipes grow, those guys are so creative."

"Secondly, there are people who just like to have a physical copy of a game. Thirdly, there is still this impulse purchasing and gift purchasing where people just like to give a physical present to somebody rather than a voucher or an attachment to an email."

"So I think there is still a lot of reasons why physical goods in bricks and mortar stores will have an interesting future." EA CEO John Riccitiello is sceptical of all digital too.

"We make services, we don't make products, and I think the challenge I would have in answering the question the way you framed it is I don't think people want a streaming game service. I think they want their games to work," said Riccitiello on game streaming.

EA has relaunched their EA Download Manager service as Origin, which is their digital platform for delivering games bought online. Do you still prefer physical to digital?
Source: Eurogamer
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Comments

By PowerJack (SI Elite) on Aug 22, 2011
PowerJack
"Sorry but an all digital future isn't in the cards yet because we love to grab something physical."

That is so true, specially in my case.