|4M users have installed EA's Origin|
|Posted: 10.09.2011 06:56 by||Comments: 17|
Electronic Arts is doing its best to put its mark on the digital distribution market - it had already broken into the market with EA Download Manager. Their new platform, Origin, will sell all of Electronic Arts' published games, but unlike Download Manager, will sell non-EA games as well, making it a competitor for services like Valve and Direct2Drive.
According to EA's chief financial officer Eric Brown, "Initially, Origin is set up to deliver EA games, but very soon, we'll be delivering third-party content to Origin," and added that EA plans to "leverage our backend infrastructure -- the 130 million-plus registered users that we have, the multitude of digital payment methods, et cetera."
EA's PC games now by default install Origin to users' PCs, even if the game is purchased at physical retail. "We're fairly excited about Origin," Brown revealed. "We have about 4 million installs of the client, we expect that number to climb substantially as we enter this ... holiday season."
Third party support will be coming as well. EA boss John Riccitiello stated in July, "We've had a lot of inbound inquiry (from third parties) about getting on (Origin). I think forward-looking publishers really want their content on any and every platform possible. One more sale is better than not."