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Pachter: Piracy ruining PC gaming
Posted: 30.09.2011 15:51 by Comments: 8
Wedbush Morgan's Michael Pachter has declared that piracy has ruined PC gaming, and is forcing the platform online. This is the chief reason why the free-to-play MMO germinated in Asia, due to rampant, uncontrollable software piracy.

"Yes, piracy is ruining PC gameplay, and yes, it is forcing PC games online," Pachter stated in an interview, "This happened in China 15 years ago, and in Korea in the last decade, and it's happening in the West now."

Matt Ployhar, president of the PC Gaming Alliance, also noted the emergence of microtransactions in Asia: [style=greyItalic]"Free-to-play really got momentum quickly in Asia for several reasons, chief of which was that the only way local games ISVs [independent software vendors] could make money was to 'give the game away', then hope for a micro-transaction on the back-end (e.g. pets, weapons, clothes, etc.). This proved to be so effective that it pretty much replaced older (off the shelf) business models. Piracy persists primarily in those markets that persist in shipping a retail boxed good; namely Western game devs heavily focused on shipping games into the console markets."[/style]

Like Alexander Fleming discovering penicillin on bread mold, publishers discovered that they could earn more through microtransactions than selling games, even on non-MMOs, and Steam and other digital distribution is far safer than retail.

According to Eurogamer, piracy on today's biggest PC titles can be as high as 80 per cent. That is, only one in five copies of a game being played are bought. The fallacy that strict DRM will make those pirates pay for the game, however, is one that few publishers recognize is a false statement. Capcom, however, realizes that pirates won't pay for software, even if they can't somehow pirate it.

Capcom US vice president Christian Svensson noted, "There's a huge chunk of people that no matter what you do, no matter what measures you put in place, even if you deny them access to the content - they will never be a paying customer.

"That has a lot to do with culture, a lot to do with education, a lot to do with ability to pay, and it also has a lot to do with the very basic thing of could they even get access to the content - is it for sale in their country legitimately? There's a lot of content that ends up in China that is not available for sale legitimately in China, because it hasn't gone through the governmental hoops and approvals and/or there's no partnership with a Chinese publisher on the ground to make that happen."


Good Old Games managing director Guillaume Rambourg thinks that the Western countries that pirate the most are gamers with a huge appetite for "cultural goods", stating countries like Russia, France and Spain "need to have access to cultural goods,"

Pachter however, just thinks piracy is rampant because it's easier than ever. "Piracy was born out of ease," Pachter stated, "The fact is that every PC has a hard drive and an internet connection, and there are a lot of people who think it is perfectly acceptable to share software. So long as there is one bad apple who posts a game file on a torrent site, there will be people who feel it is appropriate to steal the IP for their own use. The answer appears to be DRM, and even if it doesn't work, it makes the publishers feel better."

Once again, on consoles, the legal used game market is considered worse than piracy.
Source: Eurogamer

Comments

By djole381 (SI Elite) on Sep 30, 2011
djole381
Who the heck is this guy? And what about console games piracy? Nobody's talking about that, the attention is only focused on PCs.
By Dark_Templar (SI Veteran Newbie) on Sep 30, 2011
Dark_Templar
yeah, lol.
By SirRoderick (SI Elite) on Sep 30, 2011
SirRoderick
Consoles are pirated to an equal extent...I don't have exact figures but I know it's ridiculous to pick out the PC as the "doomed" victim of piracy.

The Capcom VP seems like a sensible man though, doesn't have his head up his arse at least.

The very best line here though: "The answer appears to be DRM, and even if it doesn't work, it makes the publishers feel better."

That says it all doesn't it?
By herodotus (SI Herodotus) on Oct 01, 2011
herodotus
This is absolute tosh. Pachter wants a scapegoat for his poor decision. Own up and just state you are more interested in the cash from the teeny-boppers (and their folks) than on making serious games.

DRM as an answer, any answer is the wrong one. They must think PC gamers are as dense as 'The Great Unwashed' (general populace who'll believe anything told to them - yes, the Earth IS flat).
By chiefone (SI Veteran Member) on Oct 02, 2011
chiefone
If anything kills pc gaming, it will be DRM, not piracy. It is frustrating to pay money for a DRM infested piece of software, that you have to stick a cd in or have an Internet connection to use, when the pirated version has none of the problems. I always 'crack' games I buy just to get rid of the nasty DRM.
By herodotus (SI Herodotus) on Oct 03, 2011
herodotus
DRM may make the not-so-well-informed shareholers feel easier but in practicality it is nothing of a hurdle for Pirates.
By K3Spice (SI Core) on Oct 04, 2011
K3Spice
DRM = FAIL.... Anyways I would like to see some sources for those statistics of piracy.
By FoolWolf (SI Elite) on Oct 04, 2011
FoolWolf
Well, not making PC-centric games, exclusive games in the same extent and multi-platform that usually focuses on the console part has done more IMO to aid Piracy and the feeling "Why should we pay for the worst product?" -attitude.
On top of that - PC has been the odd one out and for a very long time many old developers have abandon the PC and they did so before the real Piracy issue satarted - they abandoned ship when the money came from making exclusives to consoles. Empty words on making a good PC game that ended up in being another stupid port... I can understand why Piracy exists not only in Asia but even in well paid Europe and US - we still don't like to pay that much money for shit!

Also - games more and more targets younger audiences and those groups have a tonne to put their money on, iPods, smartphones, clothes, music, lifestyle, movies, sports, etc etc etc - and on top of that games.

Many gamers are older and would like to have games with a bit more thought behind them but are left behind - together with women. Women don't do the same amount of crimes - simply put - but they are not interested in being portraited by guys who mix action and porno references into gaming... Go figure. So want to sell games? make them accessible for more then the fanbois and kiddos and target the right audience - not just he biggest cause the biggest group is the one where it all smears out and there you will compete with 25 other game - go streamlined and you will compete with perhaps 4-5 games - and a targeted audience that can and want to pay for it. Don't think Porsche or Ferrari gold dreams - think Volvo and payments - like the rest of us - and your expectations on profit will be more suited to the real world...
everyone wants to get rich - but life is more about getting by day by day.

And another word of advice - stop your fakking bitching and crying - it won't make us buy more games - more like we are going get more fed up with you and turn to others.