News

OnLive in UK "exploded in a way we didn't expect," sets sights on Europe
Posted: 19.01.2012 13:06 by Simon Priest Comments: 2
OnLive's UK GM Bruce Grove has described how the streaming service was "built for the US originally," but the push to the UK is transforming it into a "global platform" with Europe next.

It will be getting "more of a UK focus" now as it's settled in. UK demand was of an "order of magnitude much bigger" than planned, and they had to "air freight in crates of servers" to cope.

The UK offers the OnLive team a perfect launch point into mainland Europe, now that their British base has taken root. Support for OnLive in the US was slower that in the UK.

"OnLive was built for the US originally. When we came to the UK we started to put things in place to be a global platform," said Bruce Grove, formerly senior director of engineering. “Now with me in the UK you will see more of a UK focus: more sports games, and titles I can’t talk about yet which work really well for us. Everything from our service, the titles we offer and business partnerships will be more UK-specific.”

Aside from shoring up the numbers here in the UK, Grove must look to other lands to conquer.

“OnLive in the UK exploded in a way we didn’t expect, and that’s really not hyperbole,” he said. “We planned UK capacity, but it was an order of magnitude much bigger than anticipated."

"We had to air freight in crates of servers to put in our data centres in order to keep up and double our capacity – we had expected to do that over four months, but had to do it in a matter of weeks."

“The UK has got behind OnLive in a vocal way that they were slower to do in the US. Users are at the point now where they are happy with it, but know that limitations come from their broadband line, not our service."

“So we’re hugely motivated to really get things off the ground over here and then take that further across Europe and make OnLive a global service.” Thankfully the UK will start to publish digital sales soon alongside the traditional retailer chart so OnLive's service will hopefully become a part of that and help people realise we're doing great thanks!

Have you sampled OnLive's way of gaming?

Source: MCV
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Comments

By Maffia01 (SI Member) on Jan 19, 2012
Maffia01
That's quite interesting, I run a gaming fansite and asked peoples opinion of OnLive via a poll, the vast majority of people didn't even seem to have heard of OnLive, and the majority of our users are US and UK based.
By Maffia01 (SI Member) on Jan 19, 2012
Maffia01
That's quite interesting, I run a gaming fansite and asked peoples opinion of OnLive via a poll, the vast majority of people didn't even seem to have heard of OnLive, and the majority of our users are US and UK based.