|Zelnick: "Strong become stronger" with next-gen transitions|
|Posted: 03.02.2012 12:35 by Simon Priest||Comments: 0|
Take-Two has "never been in better shape" boasts Strauss Zelnick, publisher boss. They've also "never had more important franchises" than ever before - ready for next-gen.
He cautioned they have to be "thoughtful about how we manage our portfolio" when new platforms start-up because of "low install bases". It's "a little pre-mature" to worry too much about it.
Take-Two is ready to face down the challenges of the next-gen platforms, was Zelnick's message. The publisher commands some of the most powerful IP in the industry.
"When these platform transitions occur, the strong become stronger and the weak go away," Strauss Zelnick declared at the financial call. The initial low install base for new platforms is a major hurdle for publishers. "So we have to be thoughtful about how we manage our portfolio, and we and all our competitors are thinking about it," he said.
"It's a little pre-mature because it's early days yet, but it is something that we're being very thoughtful about."
The boss believes Take-Two is in the best position it could be financially to barrel headlong into the next-gen wave of platforms. "From a financial position the company has never been in better shape to invest, and from an intellectual property position the company has never had more important franchises than we have now," said Zelnick.
They have under their roof "the very best development talent in the business bar none".
The next 'super release' from Take-Two will be Rockstar Games' Grand Theft Auto V, which is likely to release on Xbox 360, PS3 and Nintendo Wii U - PC will hopefully arrive soon after.