UK retailer GAME not stocking EA's Mass Effect 3
Posted: 29.02.2012 13:46 by Simon Priest Comments: 3
Terrible news for those with pre-orders for Mass Effect 3 from GAME in the UK because they won't be selling it. An internal memo reveals disappointment is inbound.

The retailer is offering £5 in-store credit as an apology to those affected. GAME was the only UK store given the N7 Collector's Edition, but not anymore.

The reason is that no EA title be stocked because they’re "committed to only stocking products on which we could get the right credit terms", which it failed to do.

FIFA Street, Tiger Woods PGA Tour 13 and The Sims 3 Showtime are also affected. I find myself affected by the lack of stock for Mass Effect 3. EA updated the official website to the BioWare RPG to let UK fans know,, Zavvi and now stock the N7 edition.

Mass Effect 3 releases on Xbox 360, PS3 and PC March 6th in the US, 9th in Europe.

Below is the GAME memo in full, courtesy of Eurogamer:

"Last week we held an event for our publishers in the industry and explained the challenges we are facing in the short term - and we asked for their support.

"We asked them to trade with us using manageable credit terms, and for them to continue to do that whilst we work through the strategic review and refinancing of our business.

"We gave the industry commitments - we committed to integrity and openness in our dealings, and working with everyone equally.

"We committed to only stocking products on which we could get the right credit terms, regardless of the title or the supplier. We will not stock products if the terms are not right for our business - a position we believe is critical to our long term health as a business - we have taken the very difficult decision to not stock EA's March releases, including Mass Effect 3.

"As a specialist retailer dedicated to games and gaming, it is never easy to make a decision not to stock a title, particularly one with such a strong fan base. But it is imperative that we treat every supplier evenly, that we stick to our commitments, and that we don't sign up to payment terms that will hamper us further in the future.

"It is even more critical that we manage this appropriately with our loyal customers. We know that they will be disappointed regarding Mass Effect in particular and in recognition of this, we will be contacting our Mass Effect pre-order customers and as a gesture of goodwill we will be offering them £5 of reward card/ elite points.

"I know that many of your will have to manage customer and supplier feedback directly, and I would like to thank you in advance for your support and am happy to answer any questions you have directly - just grab me as I walk around.

"- Tom Devine

"For Preorder Customers Keep it simple

"Unfortunately we are not in a position to supply you with your copy of Mass Effect 3. As dedicated gamers, we know how disappointing this will be for you, and we apologise sincerely for the inconvenience that this will cause.

"We'd like to offer you the following gesture of goodwill. We value you as a customer very highly and want to demonstrate that to you by adding £5 worth of Reward points to your balance and, of course, if you have placed a deposit with us, you'll receive a full refund."

Source: Eurogamer
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By Jasca_Ducato (SI Core) on Feb 29, 2012
Now that is a shock, though I'm not surprised EA shot themselves in the foot with this one. ME3 is unlikely to receive a particularly high launch rating now GAME won't be stocking it..
By Xyfer117 (SI Core) on Feb 29, 2012
I am a very loyal customer to GAME and I am VERY disappointed with this.
By herodotus (SI Herodotus) on Feb 29, 2012
When they said they would not be stocking some headline titles, I guess they were prepping the way for dropping EA. It does not affect me as GAME has such little impact in Australia, however EA's strict distribution and credit agreements are limiting access to the their lineups progressively.
As it stands, digital distribution is a no-go for EA products now, demanding as they are above RRP here. The problem is their digital-only content, with prices for those exorbitantly high. Being the monster Publisher they, owning the rights to many popular titles they can get away with this. As far as best business practice goes, EA is really only appealing to the stockholder now and not the consumer. The furor over the release day DLC for "ME3" is evidence of that.