|Peter Moore says EA is moving to be "totally digitally-focused"|
|Posted: 21.07.2008 12:31 by Simon Priest||Comments: 2|
Online gaming and digital distribution is the future and we should embrace it as an industry and not "become another music industry," says Moore speaking with GamesIndustry.biz.
To that end EA have unveiled Nucleus, a social gaming service that keeps tabs on scores and user preferences as well as set challenges.
On Nucleus Moore says "it allows people to see where everybody is, regardless of what they're doing, what game they're on - we're not saying it's EA, it's not EA-specific, and if I want to find out what you're playing right now, maybe Resistance 2 on the PlayStation Network, and I'm playing Halo 3 on Xbox Live…and aggregating all of that data, it's very cool."
He's asked about the commitment from hardware manufacturers to online gaming and proclaims that "EA will lead the charge - by that I mean that we don't get marginalised because we continue to deliver physical discs. We have a cost there that's a drain on the industry, it's expensive, and we have every intention over a period of time - whether it's three years, or five years - of moving this company to be one that is totally digitally-focused, that sees a tremendous opportunity in interacting with our consumer twenty-four-seven."
Digital distribution hasn't been a stranger to the industry for quite some time now at it feels as if more online services are popping up each year. Is the end drawing near for the disc, and if so then what of popular high street chains peddling us relics of the soon-to-be-past?
"Whatever you want to think about the future, there's no doubt that the Internet and connected experiences will be a bigger part of our lives than they ever have been. I'm always fond of saying that we'll tell our grandchildren that we drove to the store to buy a physical disc. In tomorrow's world we'll have half a terabyte of storage at home, everything will be in there, and we as an industry need to make sure we don't become another music industry."
Click for the full interview between Peter Moore and GamesIndustry.biz.
EA Sport's Peter Moore