|THQ CEO Farrell feels publisher has hit rock bottom and is rebounding|
|Posted: 13.06.2012 06:14 by JonahFalcon||Comments: 1|
THQ has been dealing with a ton of financial issues in the past year, with layoffs and license selling, but CEO Brian Farrell thinks that the publisher has already hit rock bottom, and is on the way back up, claiming, "I think we have not only hit that bottom, but we’re starting to pull out a little bit."
According to Farrell, Saints Row: The Third's digital revenues have been a shot in the arm, reflected in the company's Q4 financial results. The company has also prided itself on its critically acclaimed games. “Every one of the games we’re showing have some kind of awards or nominations hanging from them. The focus is working,” he bragged.
Farrell went on to say, “Now, we’re not declaring victory yet. We have a boatload of work to do. But getting Jason Rubin (THQ's new studio head) was a huge win. He is a smart, creative, but disciplined guy who has a vision to do even better on the core side. We also share a vision for where the industry is going and where the core business is going on a digital level. I’m personally re-energized. I think a lot of the company is too.”
He then pointed at of licensed kid's games as the first step to recovering. “But now we’re out, totally focused on core, and I think you’re seeing the results here,” he stated.
Farrell then added, “In a failure state I double down in terms of work ethic, dedication to the business. I feel personally responsible for where THQ is right now, I take full responsibility for that, but I’m also taking responsibility until relieved of command for making it work. I’ve done it before, I intend to do it again.”
THQ out of having a booth at E3 2012 this year, but their AAA roleplaying game, South Park: The Stick of Truth, was highlighted during Microsoft's E3 press conference, while Nintendo featured Darksiders II at their own conference.