Ubisoft apologizes for leaking user emails in Watch Dogs ARG
Posted: 05.07.2012 07:41 by Comments: 5
Ubisoft has begun an alternate reality game (ARG) surrounding their surprise hit of E3, Watch Dogs. The ARG revolves around the fictional art gallery dotconnexion which was owned by Josph Demarco, the fellow assassinated in the E3 demo.

Well, the publisher accidentally revealed 500 users real emails in an ARG letter to users participating in the ARG, instead of blind copying them (BCC).

Ubisoft has since sent another email apologizing for the violation, stating:

"Dear User,

Ubisoft takes privacy matters seriously. Recently we discovered some users' email addresses were gathered without following proper privacy guidelines and procedures. As a precaution, we are removing your email from our marketing database.

If you'd like to continue to receive updates and news on Watchdogs, update your Uplay account by clicking here.

If you would like more information on Ubisoft's stance regarding your privacy, you can check out our privacy policy here. We thank you for your interest in Watch Dogs and look forward to sharing more about the game in the future.

Best Regards,

The Ubisoft Team"

The ARG for Watch Dogs continues to move ahead; the game is due to be released in 2013 for PC and consoles.
Source: Kotaku
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By herodotus (SI Herodotus) on Jul 05, 2012
I do not know the laws pertaining to the relevant countries of the gamers affected, but I'd be suing.
By danfreeman (SI Elite) on Jul 05, 2012
Omg this is really bad,ubi better get their asses sued for this,this is a huge blow to their already falling reputation.I swear it`s like they want us to hate them or something it`s just screw up after screw up with them.
By herodotus (SI Herodotus) on Jul 05, 2012
I would only amend one thing that you've said dan, for myself anyway. Ubisoft's reputation isn't "failing", it's failed!
By danfreeman (SI Elite) on Jul 06, 2012
Not for everyone,not yet,but it`s not long now.
By herodotus (SI Herodotus) on Jul 06, 2012
As I say, for me. For everyone else probably one more disatrous release or cock-up (this 'mishap' for example) and that might be it. However gamers being gamers, I doubt that even a complete stuff-up will ruin Uberflop....unless "AC 3" is a train wreck, which I doubt.