Stardock plans to skip retail after Sins of a Solar Empire: Rebellion success
Posted: 26.07.2012 09:47 by Jamie Davey Comments: 6
Stardock recently released Sins of a Solar Empire: Rebellion to digital distribution stores around the globe, and is pleased to announce that it has crushed previous records and is now the fastest-selling title in the company's history with over 100,000 units sold since June 2012.

The game is the first major release from Stardock that hasn't been sold at retail, it was only available from digital distribution stores like Steam, GameStop, and directly from Stardock. The developer also revealed that Steam sales of Sins of a Solar Empire: Rebellion in the first 30 days beat the combined sales of all physical retailers during the same period for the original Sins of a Solar Empire.

"When we combine our direct sales of Sins of a Solar Empire: Rebellion with the sales from GameStop, we see unit sales similar to what we've seen previously when at retail. This contradicts our projection that sales via Steam would share the overall digital pie we'd previously seen," said Brad Wardell, president & CEO of Stardock. "Sins of a Solar Empire: Rebellion on Steam didn't cannibalize its GameStop or direct sales."

Wardell continued, "Normally, when you get sales figures, the publisher is talking about overall sell-in, not sell-through. But that figure is largely irrelevant, other than sounding awesome because anything that doesn't sell at retail later gets marked down or returned."

Stardock now plans to completely skip retail and will release The Political Machine 2012 and Elemental: Fallen Enchantress digitally through Steam, GameStop and other digital distributors.

"I remember it was somewhat dramatic in the community when we announced that Sins of a Solar Empire: Rebellion wasn't going to be at retail," said Wardell. "The reason was because we have moved away from having set release dates, which are largely announced for to kickoff presales, or for shareholders and retail distributors. Now we don't plan a release date until the game has reached a quality level where we feel comfortable doing so."

He continued, "Retailers require a six-month lead-in to reserve shelf space for indies, and that's if you can get in. By contrast, with Sins of a Solar Empire: Rebellion, we didn't set a release date until after the public BETA feedback was universally positive."

Sins of a Solar Empire: Rebellion was given a score of 8.5/10 on Strategy Informer, when it was released back on 12th June, 2012.

Game advertisements by <a href="" target="_blank">Game Advertising Online</a> require iframes.


By SirRoderick (SI Elite) on Jul 26, 2012
But I want to cling to my physical discs! D:
By nocutius (SI Elite) on Jul 26, 2012
I haven't bough a retail copy since Red Alert 3, digital all the way. Unless your internet connection sucks too much it's much more convenient.
By herodotus (SI Herodotus) on Jul 26, 2012
I can buy a boxed retail copy of "Rebellion" from EB Games for $39.95, so I don't know what they're talking about:

In addition, for owners of the digital version of the game we can upgrade to the Collector's Edition from Stardock, though it's pricey (AUD $67.88 + %50.41 P&H for me in Aussieland - $188.29, no thank you sir!):

"Sins Rebellion: Collector's Edition"

What's included:
•Painted Kol Battleship Model
•Set of Rebellion dog tags
•Metal imaged mouse pad
•Steelbook DVD Case w/game DVD/2 music CDs
•Two 18x26” Rebellion posters

Own a copy of Rebellion?
Upgrade to the Collector’s Edition for only $69.95.

Note: You must have Rebellion registered with Stardock to qualify for the upgrade price."
By herodotus (SI Herodotus) on Jul 26, 2012
Damn, it looks like I've posted a spambot 'comment'. Must ban myself now I guess:)
By nocutius (SI Elite) on Jul 26, 2012
Ok outside of some pricing issues, digital all the way :)
By herodotus (SI Herodotus) on Jul 26, 2012
Some games I prefer to have the boxed edition, as with all my "Total War", "Dawn of War" and "Company of Heroes" games (loads more but I won't list them). Suffice to say I have a cupboard bulging with beautiful rendered boxes and slip cases.