News

Ubisoft UK spending £4 million on Assassin's Creed 3 marketing
Posted: 28.09.2012 14:01 by Simon Priest Comments: 3
The wave of momentum for the Assassin's Creed franchise has continued to grow stronger with each release, but Ubisoft in the UK isn't taking any chances with Assassin's Creed 3 and new hero Connor.

Maybe they're a little worried Brits will be put off from bludgeoning Red Coats. It's Ubisoft's most lavish marketing budget in history, which spans 3 months and includes a heavy TV ad run.

This generous marketing war chest rivals FIFA and Call of Duty in scope. Starting in October Ubisoft will flood TV channels in the UK with ads targeting males 18 to 34.

There'll also be extensive online ad campaign takeovers as well as London Underground billboard space taken up with Assassin's Creed 3 take on the American Revolution. “Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” said senior brand manager Matt Benson.

“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.” Ubisoft are also closely working with Sony to better promote PlayStation Vita spin-off Assassin’s Creed III: Liberation, which is due to release this Christmas.

Assassin's Creed 3 releases on Xbox 360 and PS3 in late October, on PC in late November.

Source: MCV
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Comments

By unsilviu (SI Core) on Sep 28, 2012
unsilviu
Great trailer, though I seriously hope it won't be a US patriot-fest, and will have an intriguing, neutral story like they promised.
By herodotus (SI Herodotus) on Sep 28, 2012
herodotus
I think you can count on plenty of jingoistic patriotism in this one, Uns but it is a period in American/British history I particularly like so I don't really mind. I'll sidestep the bullscookies and enjoy the game....when I can afford it. I just hope Ubislag don't stuff it up.
By nocutius (SI Elite) on Sep 28, 2012
nocutius
That is one of the biggest traps this game can fall for, making it one sided crap.