Black Ops 2 makes $500M in first 24 hours of release
Posted: 16.11.2012 14:54 by Comments: 20
Activision has announced that for the fourth consecutive year a Call of Duty title has earned over half a million dollars in its first 24 hours of release. This was determined by Chart-Track, as well as retail customer sell-through information and internal company estimates.

Call of Duty: Black Ops 2's sales were first hinted at when GameStop announced that over 1M copies had been sold from that retailer alone during its midnight launch.

The game unsurprisingly dominated social media as well. According to the publisher, Black Ops 2 was a top trending topic globally on Twitter in 23 cities worldwide and the "Surprise" launch trailer enjoyed over 30M YouTube views (though Robert Downey Jr. and FPS Russia can claim some of that viewership reasoning.)

There should be a boost in Black Ops 2 sales as the Wii U version launches with the system on the 18th November 2012.

Check out Strategy Informer's Call of Duty retrospective here for a look back on the series.

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By nocutius (SI Elite) on Nov 16, 2012
500M in 24 hours is beyond huge O.O
By djole381 (SI Elite) on Nov 16, 2012
Indeed. Those 500M probably cover all the expenses spent in making and marketing this game.
By SirRoderick (SI Elite) on Nov 16, 2012
Is this how music lovers felt when the likes of Pink Floyd got replaced by gagas and stuff?
By herodotus (SI Herodotus) on Nov 16, 2012
This can only amuse and entertain Activision heads and their shareholders. For the rest of the populace, the masses of gamers who still embrace this long dead, and mis-directed, unimaginative, non-innovative franchise - it's hanging head in shame time.
By SiyaenSokol (SI Elite) on Nov 17, 2012
I have to say that this is quite well done by Activision. This game has got to be quite something then, unless of course everybody had high hopes and just jumped for the opportunity.

I am still not convinced that I need this game now. I will get the game as time passes by and when the price starts to drop. But until then, I am still not very much interested.
By nocutius (SI Elite) on Nov 17, 2012
That's a bit harsh, we were all kids once :).
By SiyaenSokol (SI Elite) on Nov 18, 2012
Indeed, some were kids, but I am still kid, and don't plan on growing up ;)
By Hammerjinx (SI Core) on Nov 19, 2012
These games can be fun, but I can't say I've ever been eagerly awaiting the next release. If anything, I'm more likely to get an older one that's now on special.

I guess for most people playing these games it's about the multiplayer, so you have to go where the crowds are.

In Australia we're expected to shell out $100 for these titles, even though our dollar is stronger than the USD atm. You can be looking at paying 3x what a US player pays. I gotta say, if I was that keen on it, I'd import it.
By SiyaenSokol (SI Elite) on Nov 19, 2012
I have to agree on that one, it is mostly about the multiplayer. On my side however I love multiplayer, but not that much that I need to pay $60 (USD) just to play the game on Steam. By the time I get the game, people will still be playing so I can take my time.

I am quite shocked by the fact that the AUD is so strong, but yet games are so expensive in Australia. What is up with that?
By herodotus (SI Herodotus) on Nov 19, 2012
Good to have a fellow Aussie on board, mate. 'bout time we gave balance to the Euro riff-raff banter we contend with here:XD)...c'mon guys, ya know I's luvs ya's alls.
East Coast or West, North or South?
By herodotus (SI Herodotus) on Nov 19, 2012
We live in what they call the "Red Zone", claiming our standard of living and wages are higher than elsewhere.
However this has been quite rightly refuted, convincingly, as tax rates, cost of living, and other assorted expenses balances this out.

Worse still, the retailers successfully lobbied the game publishers (including Valve) to meet the retail price. Other DD services are owned by Retail companies (GameStop own what used to be Impulse, GameFly own what used to be Direct2Drive). Gamersgate is anyone's guess, but it too is very expensive for the bigger titles.
We must rely on eBay and/or the smaller DD services such as GreenManGaming or GetGames.
By herodotus (SI Herodotus) on Nov 19, 2012
Steam have clamped down on Proxy's, and also keys bought from Russia on eBay leading to many accounts being banned (just for one 'infraction', as they see it). Much better to get a friend to buy it and send them the cash, as I did with "L4D 2" as I didn't want the watered down, censored version forced on Aussies.
By Hammerjinx (SI Core) on Nov 22, 2012
from SA

Yeah. Before the GFC the Aussie dollar was typically around 60% the value of the USD. So, a $50 USD game was about $80-85 AUD. When you factor in historic import costs, $90-100 was the norm. The reasoning goes that Australians are used to paying $90 for games, therefore they should always have to.

It's not really Valve's fault. Their games are typically the same cost to Aussie consumers. Individual publishers however seem to feel quite justified in charging many times the going US rate.

***nb: prices Below are current of today and factor in the current sale***

Farcry3 is an extra $20 for us - pure profit for the publisher. I'd be interested to know how much of that money goes to the developer. I'm willing to bet none. So that's 40% more, but you know, that's pretty recent...

COD:MW2... that's pretty old, surely they aren't gouging on that anymore? The US price is $14.99. We get the honour of paying $67.49. That's a 350% mark-up, making it the biggest rip off on Steam at this time. Where does that $50 go? There's sure as hell no way to justify it other than that they think we'll pay it.

It was pretty awesome tho, some of the first big Steam sales... the sale price was universal. I saved 98% on a lot of stuff because it was discounted *and* failed to gouge us. They "fixed" that the following year tho.

There are some odd discrepancies tho. Mirror's Edge is $9.99 for US ppls, but we only pay $4.99.

@herodotus: I got a US buddy to gift me L4D2 also, on release day. I felt a bit meh about the extra effort... until I saw the censored Aussie version. While I'm not a gore fan per se, the level of censordhip makes the game almost pointless.
By herodotus (SI Herodotus) on Nov 22, 2012
Yes, I played the Demo of the "Low Violence" version of "L4D 2" made especially for us (thanks for selling us out Valve and not taking on the OFLC as others have successfully done) then booted up my US version. Massive differences for gameplay, with corpses staying instead of vanishing in a whisp of pink mist.

Pretty fair rundown of prices there Hammer, but more are jumping on board with Valve's change in policy (and yes, they are partly responsible despite many claims to the contrary). For example, "Football Manager 2012" was $39.95 in 2011, while "FM 2013" is $79.95 this year. Ridiculous.

I have a sister in SA, so I can't rag on it...much. Qld. for me, until I can find an excuse to wander down to Vic. Still have to visit my sister, though so I might be winging over to SA before too long.
By SirRoderick (SI Elite) on Nov 22, 2012
A low violence zombie shooter -_-
By Hammerjinx (SI Core) on Nov 23, 2012
Yeah, that was the worst censorship I've seen. It also came off as lazy, just hacking out effects with an axe. Something catches fire? Nope - poof, it just disappears. Throw a pipe bomb and 3, 2, 1, puff - the zombies vanish. No body parts, no corpses, not even a satisfying kaboom.

We should see less of this kind of shame now that they've passed an R rating tho.
By herodotus (SI Herodotus) on Nov 23, 2012
The thing is, Valve shouldn't have caved in the first place. Other Publishers had successfully challenged the OFLC and got their products through but Valve didn't even try. They obviously had this on standby and rolled it out without a bang nor even a whimper. Shame! This is when I first started doubting Valve and they've done nothing to restore my once high regard ("TF2" hats, Metal, poor to non0-existent customer support, banning of accounts from legitimate key buyers on eBay, price-gouging....etc.).