Retailer GAME "partnering with Steam" as stores sell Steam Wallet codes
Posted: 30.11.2012 13:33 by Simon Priest Comments: 2
Want to see a digital store and UK retailer financially make out? GAME has announced they're to start selling voucher codes for the Steam Wallet in £5, £10, £20, £50 denominational stacks.

CEO Martyn Gibbs of UK retailer GAME said they're "delighted to be partnering" with Valve's Steam service, as they look to "grow our PC gaming communities together." Tablets will sell digital titles.

Yes that digital Steam catalogue to flood GAME will apparently be browsable in the numerous stores via tablet devices.

Until December 7th select titles can be traded-in cutting down Steam Wallet costs 33%, and you'll also earn yourself some GAME Reward Points. "This is the latest initiative offering unrivalled value, range and ease of obtaining digital content for our UK gaming community," said CEO Martyn Gibbs.

"We are delighted to be partnering with Steam as we look to grow our PC gaming communities together." An interesting choice of words and one Steam bigwigs are likely scoffing at considering they are the PC gamer market these days. If anything Steam will be propping up GAME's share of the PC arena - subsidising, if you will.

"The partnership forms a significant part of our increased offering for any PC gamer which will also include a full digital catalogue available on tablets in store to browse and new ways to pay for digital downloads, making the process easier and more secure than ever." Hopefully this also means that rubbish about 'Steamworks being a competitor’s product and we won't sell it' will now go away, considering GAME is getting very cosy with Valve in this deal.

US retailer GameStop has already been selling Steam Wallet codes.


By nocutius (SI Elite) on Nov 30, 2012
A good option for those without paypal, if this had happened a few years earlier it would have been a fantastic move. Now we also have other options for online gaming purchases like paysafecard for example.
By herodotus (SI Herodotus) on Nov 30, 2012
I guess then we'll be seeing EB Games doing the same here. I don't see why not, except that EB are greedy basturds (then again, so is Valve).