|The Secret World sees '400% increase in activity' after December relaunch|
|Posted: 11.01.2013 13:45 by Simon Priest||Comments: 1|
Changing Funcom's The Secret World MMO from a standard subscription to buy-to-play has been a tremendous success, announces the studio. Its December relaunch brought in 70k new players.
That meant a 30% total increase in sales over the past four weeks. Once bought, The Secret World is free-to-play with additional content requiring purchases; subs are still available.
The switch of business model for the rather unique MMO is all part of Funcom's on-going restructuring plans to bring costs down.
"We are building the basis of a very sustainable business," said Ole Schreiner, CEO of Funcom. "With a restructured organisation, we will have a joint team of the best-of-the-best working together to expand our existing online worlds and to create new, exciting and memorable online experiences such as our upcoming LEGO Minifigures game."
Funcom will be pursuing smaller but higher quality MMO projects in the future, like LEGO Minifigures.