News

Deep Silver pledge 'never again' over Dead Island's "grotesque" statuette
Posted: 16.01.2013 13:09 by Simon Priest Comments: 15
Deep Silver is in deep doodie as they reel from the backlash of having a "grotesque take on an iconic Roman marble torso sculpture," which features breasts and a bikini, as a promotional item.

As part of the Dead Island: Riptide 'Zombie Bait Edition', a 31cm by 18.5cm statuette of grisly remains is/was included in the box. The publisher now says it "sincerely regrets" the decision.

These hand-painted - yes, hand-painted - sculptures were the "grisly remains of one of Palanai island's zombie infected." It depicted a torso missing arms and a head.

Oh, and breasts - don't forget the breasts. The completely insane process behind this was because Deep Silver "wanted to provide a unique collector's edition that was utterly 'Dead Island' and would make a striking conversation piece on any discerning zombie gamer's mantel," explained marketing director Paul Nicholls.

A tsunami of tweeted outrage hit Deep Silver and now they're backpedalling fast.

"We deeply apologize for any offense caused by the Dead Island Riptide "Zombie Bait Edition", the collector's edition announced for Europe and Australia," said a published statement. "Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector's Editions come into being for North America, Europe, Australia, and Asia."

"For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island."

"We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today."

"For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again."

It's hard to imagine many people, let alone a company, think that a severed torso of a bikini clad tourist would make a good desk ornament. Still, has this been a devious ploy simply to whip up publicity for Dead Island: Riptide? Would there have been as much outrage, or any at all, if the statuette was of a male (sans bikini, probably)?

Dead Island: Riptide releases on Xbox 360, PS3 and PC April 23rd in the US, 26th in EU.

Game advertisements by <a href="http://www.game-advertising-online.com" target="_blank">Game Advertising Online</a> require iframes.

Comments

By SirRoderick (SI Elite) on Jan 16, 2013
SirRoderick
Yeah, stupid bunch of asses. Saw this pop up over twitter, followed by an impressively quick reaction by the PR department...That obviously were never asked about this monstrosity.
By herodotus (SI Herodotus) on Jan 16, 2013
herodotus
Saw this on FB yesterday, and I must say it'd would've been a handy paperweight. But yes, how loathsome. They should be ashamed (and given a promotion at the same time).
By SirRoderick (SI Elite) on Jan 16, 2013
SirRoderick
I still can't believe no one at that office went "A dismembered bloodstained pair of tits in a skimpy bikini? You sure that's tasteful Gary?"
By herodotus (SI Herodotus) on Jan 16, 2013
herodotus
Three words: Friday Afternoon Drinks.
I'll bet it sounded like a good idea then, and then anyone with any responsibility for it promptly forgot about it till the Art department plonked it on the PR Manager's desk.
Political correctness gone mad...again. Next they'll be telling us we can't have nudie girl calendars on our office walls.
Wait...we can't do that either? Damnation!
By danfreeman (SI Elite) on Jan 16, 2013
danfreeman
Who`s the idiot who even thought this up? This is wrong on so many levels >:(
By herodotus (SI Herodotus) on Jan 16, 2013
herodotus
Quite right. They should be Australian bikinis.
By noobst3R (SI Core) on Jan 16, 2013
noobst3R
Am I missing something? I have no clue why anybody would have anything against it. It could've been something better or more useful, but not because it's "inappropriate". I mean, seriously?

Have those people even played Dead Island? Or any horror or zombie game? And this is what people find inappropriate?

There seem to be more complaints about this than the Human Centipede films for example.
By SiyaenSokol (SI Elite) on Jan 16, 2013
SiyaenSokol
Too be honest, I also don't get what the big deal is about this statuette. Sure, it is a pair of boobs under a British flag bikini, but what difference does it make? I mean it could be an awesome thing to place on a bookshelf, and besides, I doubt that anyone would take it to work as only Dead Island fans (gamers) will buy the collectors Edition.

I also don't understand how the Human Centipede and such films can be okay, but this is too outrages.
By herodotus (SI Herodotus) on Jan 17, 2013
herodotus
Oh, don't remind me of the "Human Centipede" films....please. That's a few hours of my life I'll never get back, n a bad taste in my mouth (not unlike the actors I suppose). Truly atrocious ideas considered as art. The acting, if you can call it that, was the most appalling I've seen in years.
By SiyaenSokol (SI Elite) on Jan 17, 2013
SiyaenSokol
Thank heavens I haven't watched that film, and I don't plan on doing so either. I love horrors, and gore films, but that is a bit ridiculous.
By herodotus (SI Herodotus) on Jan 17, 2013
herodotus
The sequel was a whole lot worse, as if the writer/director was trying to make the worst film possible an dare arty-farty types to sill call it Art. Warhole has a lot to answer for.
By HenoKutus (SI Elite) on Jan 17, 2013
HenoKutus
Well its defenitly not an item you set besides the coffeetable when having breakfast!
By PapVogel (SI Member) on Jan 18, 2013
PapVogel
Dunnno, i kinda want that statuette, i think its awesome :P
By JustCommunication (SI Core) on Jan 18, 2013
JustCommunication
I have to say, I wasn't offended or anything by this - I guess I don't have any qualms with the principle of including something like this in a collector's edition. It's very thematic after all.

That being said, I just find it just a little bit creepy. I'd never want to own something like that personally, and this would probably make me avoid spending my money on it.
By herodotus (SI Herodotus) on Jan 18, 2013
herodotus
Besides being politically incorrect, which I'm guessing is the major stumbling block. Boys and their toys, of course a boys club of Devs and Publishers are going to come up with something like this. However, they're not allowed to.
I'd bet it would be allowed if it was a bloke's toolbox region with his 'toolies' or 'budgie-smugglers' on and flagged. Then again you can probably get that in a porn shop, AND in different sizes and shapes. But I digress, as I do....