|Activision-Blizzard: PlayStation 3 will last eight more years|
|Posted: 16.09.2008 16:23 by dtungsten||Comments: 7|
Bobby Kotick, CEO for Activision-Blizzard expects that gaming consoles will enjoy long useful life times. GameIndustry.biz is reporting that during the Activision-Blizzard Analysts Day he spoke about the future of the newly merged company by pointing out that its been eight years since the release of the PlayStation 2 and that he expected to see at least eight viable years of publishing for the PlayStation 3 as well.
“The better news for us right now is it's going to happen a lot longer from now than we've seen with prior generations, because the power and the capability of the hardware we have today is so strong, and the differentiation between the devices is so great that you're likely to see this cycle last a lot longer than we've seen in the past," said Kotick. Then he added, "I think there's a long life ahead of us, we're in year eight of PlayStation 2 and when you look at PlayStation 3 technically we're likely to see at least eight year's success.”
Kotick wrapped up his point by indicating that he expected prices for game console systems to continue to drop to what he termed a “true mass market penetration” that will allow for many more consumers to buy into the videogame market in the upcoming years.