Next World of Warcraft update to arrive in the "coming weeks"
Posted: 08.02.2013 15:58 by Nick Akerman Comments: 6
World of Warcraft has changed massively across the last few years. Activision realises many users frequent the title less often and continue to roll out updates in order to keep things fresh.

Blizzard chief Mike Morhaime discussed these changes at the company's investor call.

"We have seen an evolution in player behaviour since the launch of Cataclysm. Players consume content quickly – they’re more apt to come and go from the community, which is why we are targeting more frequent updates."

"The development team continues to stick with the plan of more frequent content updates in the wake of the expansion launch, applying lessons that we have learned from past expansions."

He continued by confirming the new update will be out in the "coming weeks."

Do you still play WoW? Is the game dying a slow death? Let us know.
Source: VG247
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By herodotus (SI Herodotus) on Feb 08, 2013
Keep things fresh, or just keep the cash rolling in while the going is still good.
By SiyaenSokol (SI Elite) on Feb 08, 2013
I seriously wonder when this game will become free to play... come on Blizzard, the game is getting old now.
By unsilviu (SI Core) on Feb 09, 2013
Why make it F2P when they're still rolling in cash? If they do transition to that model, it will only be after subscriptions drop too much for the game to be profitable anymore.
By herodotus (SI Herodotus) on Feb 09, 2013
It'll never be F2P at this rate, though if it does ever go that way it won't be for a few years. Blizzard are greedy and inflexible sods after all.
By unsilviu (SI Core) on Feb 09, 2013
I don't think it's fair to label them as "greedy", since that's what all companies do, maximize profit :P
Their financial decisions are, however, to the detriment of the consumer lately. (such as the real-money auction house in Diablo) It wouldn't surprise me if a future F2P version of WoW had severe limitations for the 'free' players.
By herodotus (SI Herodotus) on Feb 09, 2013
"Greed" is the driving force behind René Penisson's decisions (the Chairperson of Activision/Blizzard), and it's the partner's CEO Booby Kottick who has adopted it as a personal motto: "Greed is good".
How else can you explain the real money transactions with Blizzard, the annual rubbish that is "CoD" and "CoD Elite"?
Profit over true innovation. No, not all Publishers and developers are like that. To a degree yes, but these guys are the pinnacle. The rest are just playing catch-up.