|Codemasters hands over publishing to Namco Bandai|
|Posted: 11.02.2013 15:30 by Simon Priest||Comments: 2|
In a new agreement Codemasters will be relinquishing self-publishing as Namco Bandai expands to include the studio's portfolio amongst its label in Europe and Australasia, which includes GRiD 2.
This also covers every forthcoming major release, as the two update their 2010 arrangement which "built a trustworthy relationship" over the years. Codemasters don't want the hassle of costs.
Of course they put that in fancier PR-filtered words, but essentially Codemasters will no longer be publishing their own works anymore as they pass the headache on.
"As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward,” said Rod Cousens.
"We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions," continued the Codesmasters CEO.
"By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry.” GRiD 2 releases on Xbox 360, PS3 and PC May 31st.