|Skylanders franchise tops $1B in 15 months|
|Posted: 12.02.2013 05:57 by JonahFalcon||Comments: 0|
If you needed a reason why Disney Interactive was riding Activision's coattails by making their own version of Skylanders: Spyro's Adventure with Disney Infinity, Activision has announced that the Skylanders franchise has snagged the publisher over $1B in revenue in just 15 months.
The revenue includes the game and the accessories, mostly in the form of figurines that serve as downloadable content dongles. Over 100 million figurines were sold in the US alone, with collectors seeking out rare, limited edition versions of the figurines.
According to Activision CEO Eric Hirschberg at Toy Fair, which is currently being held in New York City, "The key to longterm success is continuing to bring breakthrough innovation every time."