Cliffy B: Horror games are the "ultimate campaign rental"
Posted: 13.02.2013 11:24 by Nick Akerman Comments: 3
Gears of War designer Cliff Bleszkinski has suggested players are no longer willing to pay for a pure horror experience in gaming. In particular, he discussed Dead Space 3 and how EA were conscious of ramping up the action to keep consumers interested.

"Generally speaking, the scarier a game is the less empowered a player feels," Bleszinski wrote on his blog.

"Controls are often clunky on purpose, and the pacing is quite different from an action movie. It feels as if Visceral consciously gravitated the franchise more towards the 'action' elements over the 'suspense/horror' ones, and I'm quite okay with that.

"We look at the target audience for your average console game and it's often a cocky young male who doesn't want to be scared, unfortunately, he's the guy who wants to get in and 'f*** shit up."

Bleszinski also suggested these aren't the type of players who are willing to spend on a horror experience. He believes "true horror" games will return when the market is entirely a digital one.

"P.S. In the $60 disc based market horror doesn't fly - it's the ultimate 'Campaign Rental' that's played for 2 days and traded in and I'm sure EA knows this. When we're fully digital we'll see more true horror games coming back. (Look at Amnesia and Slenderman on PC.)"
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By danfreeman (SI Elite) on Feb 13, 2013
Hey Moronski if you`re gonna spout crap like players don`t want a horror experience at least give us an example,oh wait you can`t cause there isn`t any.DS 3 left many a gamer unsatisfied because of the lack of horror,people have been pretty vocal about it,lately you`ve been getting out of your cave,spout some bullshit and then go back to your cave without even looking around you to see if what you said is correct.
By herodotus (SI Herodotus) on Feb 13, 2013
It's a fine line. Bit like Action/RPG's. Where do cut back one to enhance the other, and will it appeal? If you focus only on one, you are turning away a whole audience that would have otherwise bought and played the game.
Much as I want to disagree with old Cliffy, he has a point. The Horror movie genre is filled with disaster where the main characters turn to jelly and can't fight for nuts. Drives the audience out the door.

Pure Horror/survival games, with little action are still only appealing to a small niche audience, so really he does have a strong point.
By danfreeman (SI Elite) on Feb 14, 2013
Amnesia the dark descent sold a lot hero,people loved the crap out of that game.they loved being terrified by it,so Moronski is wrong,gamers do love horror games the thing is not many have been made.