Ubisoft: "We want to improve out relationship" with PC gamers
Posted: 22.02.2013 15:49 by Simon Priest Comments: 6
Publisher Ubisoft is expanding their Uplay Store to include third-party titles from the likes of rivals EA and Warner Brothers. They want more of the digital distribution pie in the PC market.

This shows Ubisoft's "commitment to PC," claims Uplay director Stephanie Perotti. They know they've got a chequered past with desktop gamers, and say PC Far Cry 3 and AC3 were "very high quality."

The trouble began for Ubisoft when they implemented their 'always-on' DRM requirement for PC titles which meant if there was no stable internet connection you couldn't play.

Slowly Ubisoft began to scale back this rather obnoxious system but many problems persisted. Today most PC titles from Ubi are free and clear of the 'always-on' requirement but many still need an active online connection. Each title from the publisher today on PC first boots up the Uplay launcher, which can be temperamental.

"Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community," Stephanie Perotti told MCV.

“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

Offering third-party titles is certainly a good start for Ubisoft's own digital platform, but unless more fundamental issues are tackled they're just stuck spinning their wheels. They've also got a long way to go to actually improve their image within the PC community. EA managed to clean up a lot of their bad boy past, but it still lingers.

As of now there are about 30 third-party titles on Uplay. Is there room for more beside Steam and EA's Origin?

"I don’t think you can have too much choice,” said Perotti. “It is just another way to expose more content."

"At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice.” Can PC gamers forgive Ubisoft's heavy-handed DRM? Time will tell.
Source: MCV
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By nocutius (SI Elite) on Feb 22, 2013
I'd say there still room for one more major player but I'll wait and see how things turn out in the longer run, Ubisoft has a lot of work ahead if they want to calm down the angry PC mob.
By wolfsrain (SI Member) on Feb 22, 2013
Yeah. One will be the complete removal of the uplay from their games. That stuff, should be optional. Why the frag everyone wants to emulate Steam?!
By nocutius (SI Elite) on Feb 22, 2013
Cause it works :)

I don't mind a few steam clones as long as games don't require more than one at a time, like some Steam games still required GFWL.
One DRM layer is enough thank you very much, anything more is really annoying.
By HenoKutus (SI Elite) on Feb 23, 2013
Thats strange becuse if you don't have internet connected to your PC you can still play the game without being connected,it even tells you that you are in offline mode like Assassins Creed 3.
By Hammerjinx (SI Core) on Feb 23, 2013
Ubi have been a loy better with their DRM. For a while there they had a DRM system that would operate on your PC whether you played one of their games or not. A lot of people had rel issues with the operation of their PC as a result, and it did not uninstall if you uninstalled the game.

Thanks for your money. Please accept our gift of what is essentially malware.

Winning over PC gamers is easy.
Don't make it harder and more troublesome to buy the legit game
If porting a console game, put in effort so it plays well and looks nice
Produce games people want to play

The first one is where a lot of people get it wrong. They think they are protecting themselves, but it drives people away to pirated copies. A lot of those guys don't come back.
By FoolWolf (SI Elite) on Feb 24, 2013
What was that Ubisoft? You want to improve your relationship to PC players after years of frustration, crappy ported games, horrendous DRM, PR stunts about how bad and evil all the PC players are?
Sure - now did you go and fuck yourself like we asked? No - putting up another online store to get more money is not going to do it - sorry.

You have to do better than that Ubi - it is not about you getting more money that is going to warm our hearts to you - it is you offering better games, better optimized and meeting our needs and wishes that will get you there. Your business model doesn't make me feel shit of warmth in the heart - only in the rage zone. How dare you call this a relationship booster? It is YOUR benefit we see you ratting on about.