News

SEGA acknowledges trailers 'not reflective' of Aliens: Colonial Marines
Posted: 03.04.2013 13:29 by Simon Priest Comments: 13
The UK's Advertising Standards Agency has received a response from SEGA Europe with the publisher admitting game trailers "did not accurately reflect the final content" of Aliens: Colonial Marines.

However, as SEGA has "agreed to amend or withdraw" advertising for the game, the ASA won't be pursuing a formal investigation. SEGA "weren't aware of issues" when airing the trailers.

The reception of Aliens: Colonial Marines was a very poor one and gamers were left outraged at being sold such a completely different experience than what was teased.

The ASA was informed and told of a breach in advertising standards by SEGA Europe and so they asked for the publisher's position on the complaint. It seems SEGA is willing to hold their hand up and admit fault, although they argue that they weren't aware of troubles when releasing marketing materials.

"They explained that their online trailers used demo footage, created using the in-game engine. SEGA Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren't aware of issues when the trailers were produced, in some cased several months before release," read the ASA letter.

"SEGA Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game."

The official ASA website noted: "After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation." Aliens: Colonial Marines released on Xbox 360, PS3 and PC February 12th. Complaints centred on major bugs, poor AI, unbalanced gameplay and even low visual quality throughout singleplayer and lacklustre multiplayer co-op.

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Comments

By danfreeman (SI Elite) on Apr 03, 2013
danfreeman
What bullshit,sega and gearbox are responsible for this piece of crap,gearbox did not do what they said they would do and sega did not check them,now they get away with it because they removed some trailers? Bite me.
By Gale47 (SI Core) on Apr 03, 2013
Gale47
Hah, dumbasses. As much as I love Gearbox for their Borderlands games, this should have been avoided at all costs.
danfreeman, chill. Please. We're not angry teenagers, now are we?
By SirRoderick (SI Elite) on Apr 03, 2013
SirRoderick
He might be, who are you to presume?

I too disapprove of these shenanigans. At the very least they made PI's QA look competent
By Voqar (SI Core Member) on Apr 03, 2013
Voqar
Since when do CGI trailers EVER accurately reflect games? It's one reason I don't give a crap about them. Sometimes they're a good view, but ultimately, they're a waste of dev time and money to me since I'm 100% more interested in seeing gameplay, not some mini movie loosely based on a game.

Some people seem to get worked up over them or even more oddly, get excited for a game due to them (when they generally do not reflect the actual game in any way) so I guess they must generate sales somehow. Boggles my mind.
By SirRoderick (SI Elite) on Apr 03, 2013
SirRoderick
Point is they WEREN'T CGI trialers, they were marketed as in game material. Hell even the playable demo they used to market to reviewers and such was sporting material not in the final version, lots of it.
By danfreeman (SI Elite) on Apr 03, 2013
danfreeman
There was a press beta Voqar and guess what,nothing in the beta was in the game,not even the a.i. was the same one they went with in the final product,that was basically a scam.

Gale i love games and seeing what could have been a great game get destroyed because no one payed attention to it is just horrible,i know the damage is done but i want the people responsible for this to pay so they won`t do something like this ever again.
By Gale47 (SI Core) on Apr 03, 2013
Gale47
You know it is going to happen again, sooner or later. I'm sure this is Gearbox's fault, but it can't be only their's. They did outsource most of this thing (can it really be classified as a game?).
Now, their biggest mistake were the lies they had told us about this. And the fact that they tricked people into preordering with great marketing and the awesome, awesome demo they had shown us.
So, basically, yes, fukm. But do have in mind that they also created Borderlands. So it's really a complicated situation for average Joe's like ourselves who have to decide whether to support Gearbox (via paying for their games) or not.
By danfreeman (SI Elite) on Apr 03, 2013
danfreeman
You have a good point there,i don`t want gearbox to stop existing as a company,i just want them to own up to their mistakes and learn from them.
By Gale47 (SI Core) on Apr 03, 2013
Gale47
Finally, we both agree on something :D
By FoolWolf (SI Elite) on Apr 04, 2013
FoolWolf
I wouldn't mind seeing Gearbox being dropped on a lonely island - or at least their PR and corporate head departments...

I do think that dan is actually quite mellow regarding this. Being a raging teenager about people lying, cheating and using bad praxis is actually how we got liberty to vote, consumer rights etc - but I guess that we should just stick our butts up and say "can I have another one, Sir?".

Regardless of Borderlands - which is more or less the same game all over but this time sold as the prenumium of PC shooting and gaming galore - i.e it has the settings that you would expect from every game from the late 90's shooter and they got rid of the misstakes from Borderlands. Sure it is a nice game - but it doens't excuse them for A:CM - and if we should excuse/damn companies for games -
dude -
they made Duke Nukem suck!

Problem is mainly that nothing really happens with the gaming industry. gamers say, chill - it is just a game. No, it is the largest entertainment segment right now making huge amount of dollars, Euro's, SKR, Rubies, Yen's mullah mullah muuuuu - whatever - and their praxis are shit, and consumer rights are crap - and that is not OK - even if gamers sometimes get an nerdgasm every now and then.

If a company which makes false advertisment in any OTHER business would get this - they would have fines, regulated in laws around the world and people would most likely get something back for buying this POC. But this is gaming - so we chill and take another one.
Why?
Because we have close to no rights!
By Gale47 (SI Core) on Apr 04, 2013
Gale47
Sure, they've messed up Duke Nukem, but it was in development for way too long and the code was compiled by far too many devs. I don't think they could have done much more to save the damn thing.
As for the Colonial Marines, I agree that there was no excuse for this kind of f*ckup. I love the franchise very much but this game isn't any better that that forsaken fourth movie.
By FoolWolf (SI Elite) on Apr 04, 2013
FoolWolf
The fourth movie, while we can waste many colorfull words on it, is a shining gem in comparison to the game IMHO....
By Hammerjinx (SI Core) on Apr 04, 2013
Hammerjinx
I don't think having a disclaimer saying "demo footage" cuts it. Everyone expects that the finished game will be better than the demo, not worse. Given the scale of the dissonance, I'd say that the disclaimer should read:

"Footage in no way reflects the content of the game. Buy at your own risk."

Some people argue that all the bad press is enough to warn people off, but plenty of people don't look at reviews and news. They could see a vid on YouTube, think "Wow, if this is only a demo..." then go buy it without googling that shit first. They have still been lied to.