News

Report: Grand Theft Auto V has 'blockbuster film budget' of £170 million
Posted: 09.09.2013 11:36 by Simon Priest Comments: 5
According to the Scotsman, Rockstar Games has spent a rather pretty penny in bringing Grand Theft Auto V to the world. It's game development and marketing budget is around £170 million, they report.

It's estimated that 25 million copies could sell within the first year, earning a revenue of up to £1 billion. Go big or go home. 3m units alone are reserved by UK retailers.

The precise split between development and marketing isn't known. Activision's Call of Duty: Modern Warfare 2 reportedly cost £127m across both disciplines.

"By any sort of commercial scale, Grand Theft Auto is easily Scotland’s largest cultural export ever. The series has sold something like 135 million copies so far,” said original GTA writer Brian ­Baglow.

“The series has come on not just in leaps and bounds, but in long jumps since then. It’s become far more than the sum of its parts, it’s a fully global phenomenon. This is the fifth major release, and the nice thing is that all of them have been made here in Scotland.”

He continued: "It is a massive cultural and creative success. It’s arguably bigger than the next Star Wars film, and the games industry has been behind GTA from the get-go. I’d really like to see the UK government acknowledge the fact one of the biggest entertainment franchises in the world was made here.”

Analysts are expecting Grand Theft Auto V to shatter launch week records in the UK, which is currently held by Call of Duty: Black Ops at 2 million copies. UK retailers have been requested by Rockstar to prevent copies arriving early to customers as it releases internationally next week, September 17th for Xbox 360 and PS3.

Comments

By nocutius (SI Elite) on Sep 09, 2013
nocutius
Damn that's really a lot of money, no wonder they need to sell a gazillion of copies just to brake even.
By Gale47 (SI Core) on Sep 09, 2013
Gale47
I'm guessing that the half of that went into paying gang members for the voice over.
Using this kind of money is just plain stupid if you think about how much went into marketing. I disapprove.
By nocutius (SI Elite) on Sep 09, 2013
nocutius
Hehe :).

But seriously, that move paid off with lots of free advertizing so it probably didn't cost much when you see the whole picture.
By Mindrax (SI Core) on Sep 09, 2013
Mindrax
Nice theory Nocutius :)
By nocutius (SI Elite) on Sep 09, 2013
nocutius
That's why I commented under that news that they're probably gonna hire real murderers for the next game, there's no better advertizing than tons of free advertizing over a controversy, getting on the news would be the real golden ticket. And it all seems to be perfectly deliberate.