|PC gaming hardware pulls $20 billion in '08, about $34 billion by 2012|
|Posted: 19.11.2008 11:59 by Simon Priest||Comments: 3|
Jon Peddie Research, a firm that sticks its nose in market data, has revealed that the PC games market is fit and well with hardware still booming in sales.
PCs are also more likely to survive consumer anxiety over the economy as consoles are limiting while a PC offers flexibility. Asia/Pacific is the biggest market out there for now.
JPR breaks the hardware market into three segments, The Enthusiast, The Performance and The Mainstream.
"Don't let the retail numbers fool you," said Ted Pollak, co-author of the report series.
"Enthusiast PC gamers often latch onto one or two games that offer multiplayer options and stick to these titles for years. Hardware is where they spend the big bucks. The retail numbers don't capture the casual and digitally distributed games either. Retail software figures are not an accurate barometer for the health of the PC gaming industry."
The Jon Preddie group aren't afraid to tell it how it is, saying, "Part of the problem is that PC gaming has been associated with first-person shooters, and the PC gamer has been depicted as some fat white boy with zits and an enlarged right hand wrist muscle from either mousing or personal dating."
"Whereas the console gamer is depicted as a family member who may zap a few bad guys in Halo, but is really more interested in dancing with her mom and dad in front of the Wii—image is everything." This injustice must end!
Click to visit the official Jon Peddie Research website.