News

PC gaming hardware pulls $20 billion in '08, about $34 billion by 2012
Posted: 19.11.2008 11:59 by Simon Priest Comments: 3
Jon Peddie Research, a firm that sticks its nose in market data, has revealed that the PC games market is fit and well with hardware still booming in sales.

PCs are also more likely to survive consumer anxiety over the economy as consoles are limiting while a PC offers flexibility. Asia/Pacific is the biggest market out there for now.

JPR breaks the hardware market into three segments, The Enthusiast, The Performance and The Mainstream.

"Don't let the retail numbers fool you," said Ted Pollak, co-author of the report series.

"Enthusiast PC gamers often latch onto one or two games that offer multiplayer options and stick to these titles for years. Hardware is where they spend the big bucks. The retail numbers don't capture the casual and digitally distributed games either. Retail software figures are not an accurate barometer for the health of the PC gaming industry."

The Jon Preddie group aren't afraid to tell it how it is, saying, "Part of the problem is that PC gaming has been associated with first-person shooters, and the PC gamer has been depicted as some fat white boy with zits and an enlarged right hand wrist muscle from either mousing or personal dating."

"Whereas the console gamer is depicted as a family member who may zap a few bad guys in Halo, but is really more interested in dancing with her mom and dad in front of the Wii—image is everything." This injustice must end!

Click here to visit the official Jon Peddie Research website.



Source: IGN
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Comments

By Orv (SI Core) on Nov 19, 2008
Orv
I love that I am stereotypically depicted as some fat white guy, sitting in my mother's basement somewhere with no social life outside games.

More Twinkies, please...
By herodotus (SI Herodotus) on Nov 19, 2008
herodotus
"...personal dating." I strongly resemble that remark. When talking about buying fewer games and keeping with them he must be referring to MMO's, as players of FPS's are often buying new ones, hence the requirement for constant upgrading.
By Kres (SI Elite) on Nov 21, 2008
Kres
I'm sure that with unpredictable world economy crisis that we're experiencing, trying to predict a constant rise in PC hardware sales is more of a dream then realistic expectation.

Keep in mind that I just came from a 30 minutes car parking wait so I'm not expected to give a positive feedback on anything. : )