|Washington Times lamblasts Sony's console and Blu-ray strategy|
|Posted: 16.12.2008 13:16 by Simon Priest||Comments: 1|
A recent piece from the Washington Times has labelled Sony inept after seemingly doing "everything in its power to hinder" market penetration.
Their decision to not cut prices and in fact release a "$100 more expensive" bundle was puzzling. Sony have also done a "terrible job" with Blu-ray, consumers left uninformed.
"...I'm so depressed that Sony seems bound and determined to do everything in its power to hinder the market penetration of the system in particular and Blu-ray in general," reads the piece.
"Look at the holiday landscape. We're dealing with the worst economy since the Carter years. Deflation looms. Businesses desperately need a big holiday push to boost the bottom line," it continues. "So how did Sony respond?"
"By releasing a new version of the PS3 ... that's $100 more expensive. Yes, it comes with a game, and yes, it has more hard-drive space, to which I respond: Who cares?"
"Was the marketplace clamoring for more memory from the PS3? Is that why its market penetration is so low compared to its predecessors and competition? What were the Sony execs thinking?"
Click to read the full Washington Times editorial.