| Content "is king" says NPD analyst, gamers will pay less for DLC | |
| Posted: 28.07.2009 06:22 by Technet2k | Comments: 2 |
Videogaming rules over movies at cinema in North America, averaging at $47.79 per consumer per month. It's been "one of the most transformative years" for the industry. NPD analyst Anita Frazier says while we're not recession proof, we are "recession resistant." Content is what "drives the industry," with gamers willing to pay less for downloadables. "I still believe content is king," said Frazier. "What you guys do is so important," nodding to developers and publishers. "It drives the industry." Stating a little bit of the obvious there. It's the pricing on DLC that us gamers are starting to really form opinion on, we are collectively realising that perhaps armour for one's horse isn't worth the price tag. DLC adding a single level but at a third of the full games price just isn't flying any more. The honeymoon period for downloadable content appears to be over, with the NPD, who examined nine different types of DLC, found players just weren't forking over the cash. "It’s their attitudes and opinions," offered Frazier. "I would take that as directional reporting." Source: Edge | |
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By herodotus (SI Herodotus) on Jul 28, 2009

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