News

Nein! Non! No! Blizzard say there aren't in-game ads for 'StarCraft II'
Posted: 07.03.2008 11:31 by Jamie Davey Comments: 3
In response to Activision's CEO Robert Kotick's talk at the Morgan Stanley conference in California, Blizzard has issued a rebuff to the in-game advertising claim for RTS StarCraft II.

They say there will be no advertising put into the game and that Kotick was no doubt referring to the online service Battle.Net, which does already operate online advertising.

Blizzard: "We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads."

Many fans I'm sure of both StarCraft and Blizzard will be happy to hear this from the developer, in-game advertising is still a grey issue for the industry at the moment with a general animosity toward it.

More info on StarCraft II...

Game advertisements by <a href="http://www.game-advertising-online.com" target="_blank">Game Advertising Online</a> require iframes.

Comments

By Kres (SI Elite) on Mar 07, 2008
Kres
Well that&#039;s good to hear really. Got my lost excitement about S2 back up!
By Praetorian (SI Core) on Mar 07, 2008
Praetorian
This game is going to be good , but if they will remove the to crtooney graphics it would be even better.
By DeeEll (SI Veteran Member) on Mar 08, 2008
DeeEll
general animosity to in-game advertising ?

I would #^!&amp;|ng hate it! I would also boycott any one who introduced it!