Farrell: THQ to focus on Xbox 360 and PS3 more, strong core titles
Posted: 04.02.2010 10:42 by Simon Priest Comments: 1
THQ boss Brian Farrell has congratulated the publisher for scoring "solid profitability" with their new "focused strategy" of less equalling more.

That's the gist of the plan anyway, and it's working. Both UFC and Darksiders have "significantly strengthened" THQ so expect more.

“We are pleased to report solid profitability in the third quarter and we are on track to achieve all of our fiscal 2010 financial targets that we announced at the beginning of the fiscal year,” said Farrell in the Q3 filings.

"This marks a significant turnaround for THQ in just one year and underscores the success of our focused strategy and reduced cost structure." THQ will be releasing at least two titles aimed at the "core gamer each year." UFC has sold 3.5 million copies.

Franchises on the radar will be Darksiders, Homefront, Red Faction, Saints Row, WWE vs Raw and Warhammer 40,000. Do you like the new leaner THQ?
Game advertisements by <a href="" target="_blank">Game Advertising Online</a> require iframes.


By herodotus (SI Herodotus) on Feb 04, 2010
Much better business model than EA's or the new Ubisoft DRM in the works.