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Bungie reveals Microsoft thought just 'Halo' was "not a good name"
Posted: 03.06.2010 11:57 by Simon Priest Comments: 2
Team Bungie has said how Microsoft didn't much like just the name 'Halo' for the studio's premiere Xbox shooter, it wasn't "descriptive" enough.

They compromised so they could "add a subtitle" but 'Halo' was to remain, and thus 'Halo: Combat Evolved' was born. All at team Bungie "hated it."

"Oh, man... the subtitle," Jaime Griesemer told Edge, a Halo designer. "At the time, Microsoft marketing thought Halo was not a good name for a video game brand. It wasn't descriptive like all the military games we were competing with."

Released in 2001, Halo: Combat Evolved went on to sell over 5 million copies. "We told them Halo was the name," said Griesemer, with Bungie unhappy at suggestions.

"The compromise was they could add a subtitle. Everyone at Bungie hated it."

"But it turned out to be a very sticky label and has now entered the gaming lexicon to the point where articles that have nothing to do with Halo get titles like 'Skateboarding Evolved'. So I guess in hindsight it was a good compromise." Marketing did good?

Bungie's latest subtitled epic in the Halo franchise, Halo: Reach, was likely a joint naming effort with smiles all around the office. It releases exclusively on the Xbox 360 September 14th and will be the developer's last entry for quite some time.

Source: CVG

Comments

By Jake_SI (SI Elite) on Jun 03, 2010
Jake_SI
Well personally I dont think Halo WAS a very good name, but it's just become so iconic now that it's changed.. and become.. somewhat good I guess. A good way to measure their success is that if someone said 'Halo' in a random conversation, people are more likely to think of the video game, rather than what a halo actually is.
By herodotus (SI Herodotus) on Jun 04, 2010
herodotus
This coming fronm the same company that has named it's Natal peripheral as "Wave". Perhaps they should have called that "Halo".