News

UNICO claims to have 'ruined' Mafia II's launch, "a dismal failure"
Posted: 31.08.2010 12:43 by Simon Priest Comments: 1
The launch party in New York City at the Tribeca Center was a flop claims Italian-American organisation UNICO, "no doubt" because of their efforts.

Only a "sparse group" of young persons showed up they say, with no Take-Two execs anywhere. Take-Two shied from "ethnic bashing" publically.

"I have no doubt our efforts resulted in the Mafia II Launch Party, at the 92nd Street Y's Tribeca Center, being a dismal failure," declared UNICO don leader Andre DiMino.

It was attended by "a sparse group of mostly young people" with no Take-Two executives on site, "least of all Strauss Zelnick." Zelnick is the big boss of publisher Take-Two.

UNICO "pounded away" at the host location to try and "cancel the event as inappropriate" in the week leading up to the launch event. They say Take-Two are "demeaning and stereotyping Italian Americans" with the release of Mafia II.

"I believe the combined result of our activities was that, without acknowledging our efforts, both Take-Two and the 92nd Street Y became very hesitant to heavily promote ethnic bashing in this very public way," said DiMino.

"The lack of media coverage for the launch party is another indicator that they pulled back on promoting this event." Mafia II's launch certainly pulled no punches in the online arena as their Internet ad campaigns continue to run. Check out our Mafia II review.

Source: Eurogamer
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Comments

By Wowerine (SI Elite) on Aug 31, 2010
Wowerine
You seriously can't expect gamers to party xD heheh But hey, at least the are selling the games... that is the only thing that matters right now.