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Rockstar strikes back against Chicago Transit Authority over ads
Posted: 06.05.2008 05:15 by Simon Comments: 2
Yes Grand Theft Auto IV is still in the news and it plans on staying a little longer it seems. Rockstar have launched a suit against the CTA for pulling game ads.

They claim that not only did they broke a contractual agreement worth $300,000 but also violated "its free speech". GTA vs. CTA.

Take-Two aren't best pleased that the CTA pulled the adverts from their buses and the like within days of them launching on April 22. They say the CTA did this "without explanation", though at the time news media seem to target the ads - presumably to exploit the title for some quick ratings and right wing pandering.

Both the Chicago Transit Authority and their advertising agent Titan Outdoor LLC are to face the wrath of the publisher for violating their contract. Take-Two are seeking minimum damages worth $300,000 and want the ad campaign to be reinstated.

Let's see what lawyers this brings out the woodwork, almost a shame it wasn't some Floridian transit authority and that Mr Thompson was recently disbarred - then we'd get a real show worth the price of admission.

GamersGate is a platform for downloadable PC games.

Comments

By Kres on 2008-05-06 06:41:55
avatar They got and will be getting massive marketing on GTAIV. That CTA broken deal will now reach even wider audience. Good job
By herodotus on 2008-05-06 10:41:36
avatar Maybe the College shootings and massive crime rate in Chicago influenced them. CTAwill take a monetry hit, but not a Public one (and Rockstar wins on both counts). The TV ads are doing well in Oz, even if it is the same one repeated ad nauseum.
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