Gamers have numerous options in the game. They start with a handful of brewery buildings and try to build up to an international big brand corporation. For this, they have to manage all necessary things. From recruiting and marketing to the development of new products – and these are only a few of the many important tasks facing intending brewery managers.

Featuring highly detailed 3D graphics, the game offers the opportunity to enter the beer business as head of a micro brewery or a medium sized suburban brewery, or even enter the global competition managing a full-blown big brewery. These companies can consist of up to 21 different brewery building types. There are 50 ingredients one can brew the beer from, including various kinds of hops and malts, and even specialities like chilli and chocolate.