FUEL is the motor-head's action-thinking, vehicular marathon. In this adrenaline filled, present-day racing game you choose between one of eight characters, adapting your game play to their unique strengths and weaknesses. As you progress through the tournament, you will be required to control your character while on foot, in a dune buggy, a speed boat, and even a helicopter. You will be required to navigate across a vast terrain all the while switching your mode of travel. Each stage of the race will require slightly different tactics in how you get to the next checkpoint. While your running in-between vehicles, you will have to jump over obstacles, swim through shark infested waters, and avoid being side-swiped by other competitors or their vehicles. All of these factors affect your personal stamina or "FUEL METER", which will effect how long you can sprint or how quickly you end up getting to your next vehicle location. There are no rules in this all out frantic race. This is a no holds barred free-for-all, to see who can get to the finish line first by any means possible. The winner of the race is not necessarily the fastest player as a smart player will know when to conserve energy for the upcoming obstacles.

The characters will be taken from across the world to compete in the wildest televised reality television motor sports race ever for the grand prize of $1,000,000. Racing ability is not the only skill to be successful in FUEL. Being able to navigate areas on foot and being able to find the vehicle that best suits your needs is crucial to winning the tournament.