Work has been going around the clock and insiders close to Schafer have described Brütal Legend as the chronicle of Eddie Riggs, a roadie of a virtuous metal band, pulled back in time to learn his true purpose. Offered the wealth and knowledge of an ancient kingdom in exchange for assembling a legion of his own design, the roadie commands a barbaric mob of demons, dragsters, amp stacks, leather and chrome. Together they thunder across the land in the ultimate Tour of Destruction, driving the ancient world headlong into the Age of Metal.

Piecing the period of time when a divine society used raw materials of ROCK and hot rods which lay dormant in this land, experts at Double Fine also revealed the fantastic nature of this world where Big-block V8 engines were dug out of the ground like minerals. Exhaust pipes were cut from trees made of chrome and a luminous sky was lit up with heavenly lighters held up by the gods.