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In-game ads are working say EA

Posted: 15.09.2010 by Technet2k

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A study commissioned by EA for Gatorade reveals that in-game ad campaigns boosted product sales by 24 percent, in select EA Sports title.

100k households were quizzed that bought at least 1 of 6 EA Sports games, and noted their consumer habits before and after Gatorade adverts.