NBA Live 07 News (PS3)

In-game ads are working say EA

Posted: 15.09.2010 by Technet2k

Comments: 2
A study commissioned by EA for Gatorade reveals that in-game ad campaigns boosted product sales by 24 percent, in select EA Sports title.

100k households were quizzed that bought at least 1 of 6 EA Sports games, and noted their consumer habits before and after Gatorade adverts.