The latest gameplay feature trailer from Criterion for Need for Speed: Most Wanted explores the online portion of the open world racer. It's all about friends; friends you want to slam into walls.

Aside from the more traditional racing modes, Criterion are including non-racing treats to test our skills with. There's a "deep reward structure" at the heart of Most Wanted.

EA Games big cheese Patrick Soderlund, formerly of DICE, has reiterated how critical exploring new IP is for the publisher. While there's nothing announced, "we are absolutely working" on new IP.

New intellectual property is needed "for the creatives" as much as the industry and consumers, says Soderlund. It's crucial they have "something different to think about." EA 'do innovate'.

EA has announced Kinect capabilities for Need for Speed: Most Wanted.