SEGA Europe Ltd. and SEGA of America, Inc. today are proud to announce SEGA Rally (known as SEGA Rally Revo in the US). Originally released in 1995, 'Sega Rally Championship' helped to create the Rally genre and was quickly heralded as the pinnacle of arcade racer's. Staying true to the series, SEGA Rally will be the first title developed by the newly formed SEGA Driving Studio and will be racing onto the Sony PlayStation® 3 computer entertainment system, the Xbox 360™ video game and entertainment system from Microsoft and PC in 2007.

Set to redefine the rally genre with vibrant next generation graphics, intuitive controls, competitive bumper-to-bumper racing and fully reactive environments. SEGA Rally will once again be leading the rest of the pack with a wonderfully vivacious and realistic graphical world that is every gamers driving fantasy.

“The rally genre has become the domain of ultra realistic simulation based titles that portray the sport in minute detail but offer little in terms of fun,” commented Guy Wilday, Studio Director, SEGA Driving Studio . “With the emphasis being on entertainment, SEGA Rally will focus on delivering an adrenaline fuelled competitive racing experience but without over-complicating the rally experience.”